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Idea 💡

Incentivize users to lock in pricing early before you start charging to create urgency.

Getting your first paying customers can be incredibly difficult. The product is still young, buggy, and underdeveloped. No one can really vouch for it. People are price sensitive.

So when Typefully released a campaign to lock in a discounted price months in advance of charging for the product, it caught my eye.

Firstly, because it worked on me. And secondly, because it seemed to have worked with a whole bunch of others too!

Examples 🔍

Here's the tweet they sent to announce it:

Typefully

@typefullyapp

              200 final Typefully Pro slots live now 🔥 https://typefully.app Lock the Pro features at just $8/m instead of $10/m — we're almost ready to ship the first ones. Sneak peek 👇
             

6:16 AM • May 19, 2021

Retweets

Likes

Read 3 replies

Here's the email they sent out to users:

Resources 📚

Typefully Pro on Product Hunt

Cheers,
Corey

p.s. want my brain-power on marketing your business? Book a Marketing Power Hour or invest in a Swipe Files Membership.

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