Sunday Hopium - Inspiration From Lincoln and Eisenhower, The Importance Of Voting Early, Trump Lost Votes On Iran …

Monday, 2pm ET - Colette Delawalla of Stand Up For Science joins us live to talk about their urgent new campaign - Stop Vought. Save Science - join us, invite others!

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	Forwarded this email? Subscribe here for more Sunday Hopium - Inspiration From Lincoln and Eisenhower, The Importance Of Voting Early, Trump Lost Votes On Iran And Putin This Week! Monday, 2pm ET - Colette Delawalla of Stand Up For Science joins us live to talk about their urgent new campaign - Stop Vought. Save Science - join us, invite others! Simon Rosenberg Jun 7   READ IN APP   Greetings all. Let’s start our Sunday together with Eisenhower’s Order Of The Day distributed to 175,000 men amassing for what has become known as D-Day: In reading this remarkable letter this morning I just keep thinking of Lincoln’s Gettysburg Address: Eisenhower’s letter came 80 years after the Gettysburg Address, and here we are, working together, in our time’s great battle for freedom and democracy, 80 years after D-Day. Let us draw inspiration for these two great leaders, and their successful fights, for our own work to ensure that there is a new birth of freedom, here and everywhere, in the years ahead. And yes let us thank, and honor, all those who haven given their lives so we may be free. FDR Memorial, May 2024 (author photo) The Week Ahead - As we rest up today to get ready for another week of hard work ahead let us marvel that Trump lost votes in the House this week on both Iran and Ukraine/Putin. It really is extraordinary that Trump has been repudiated now by Congress on the Epstein files, on his terrible tariffs, on his failed Iran war, and his treasonous fealty to Putin. The consequential losses just keep piling up for our addled, sundowning, failed leader (more here, here), and we need to keep the pressure on. Here are some things to call your Senators and Rep about this week: Finish the job on the Ukraine Support Act, get it passed through the Senate to the President’s desk Finish the job on the Iran war powers resolutions that have passed both the Senate and House in recent weeks, and get them to the President’s desk No to the big ICE/CPB funding bill that gives DHS years of funding with no reform of the out of control agency that will be coming to the House this week No to the ballroom, the Arch, the gilded statues, the slush fund, the corruption, self-enrichment…… Hell no to Bill Pulte for ODNI, and hell hell no to Todd Blanche becoming Attorney General Tomorrow I am hosting Colette Delawalla of Stand Up For Science at 2pm ET so she can get us up speed on their new, urgent campaign - Stop Vought. Save Science. Click on this link to join us live tomorrow, and feel free to share the link through your networks and encourage others to join us! In the coming weeks we will be discussing the importance of Voting Early this November. Voting Early - in person, drop boxes where available - is one of our most powerful tools to ensure there is a free and fair election this November. We need to make voting early something that all responsible Democrats do, and help people understand why it matters more this year than ever before. Promoting Voting Early will be a great project for grassroots groups across the country this summer and fall. We launched a new Independence Day paid subscription drive and sale this week, with the goal of bringing in 500 new annual paid subscribers to Hopium by July 4th. We are off to a strong start with 53 new subscribers in the first few days. If you are a free subscriber please consider helping us get to 500 by signing up today! Join our subscription drive! We’ve released a series of new candidate discussions this week - Rebecca Bennett (NJ-07), Bob Brooks (PA-01), Bob Harvie (PA-07) and Rob Sand running for governor in Iowa - that are available for Sunday viewing or listening. You can find our 2026 Candidate Library on the Hopium site under the Podcast tab, in the links below, and on our YouTube, Apple Podcasts and Spotify channels too. Head there whenever you need a lift, send others there too, and let’s turn these courageous candidates into the national heroes they all deserve to be…….. Now, Let’s Go Win Some Elections Everyone! Winning The Midterms, Competing In Red States and Red Places, Expanding The Map Hopium’s Winning The House Campaign - $761,100 raised, $1,000,000 goal (new ambitious, audacious even, q2 goal) - Donate to all twelve of our endorsed House challengers with a single contribution split twelve ways | Get to know Jamie Ager (NC-11), Christina Bohannan (IA-01), Paige Cognetti (PA-08), Rebecca Cooke (WI-03), Elaine Luria (VA-02), Sean McCann (MI-04), Jo Mendoza (AZ-06), Chaz Molder (TN-05), Jonathan Nez (AZ-02), Janelle Stelson (PA-10), Shannon Taylor (VA-01), and Sarah Trone Garriott (IA-03) by watching our recently recorded Hopium interviews. Friends if these twelve win, the House will flip, no matter redistricting madness the Rs execute in the coming days. So eyes on the prize here everyone! Hopium’s Winning The House - Second Wave - $74,100 raised, $250,000 goal - We’ve launched a second House fund, one targeting candidates who’ve recently emerged from primaries or have to run in new districts. Our initial crew is Rebecca Bennett (NJ-07), Bob Brooks (PA-07), Johnny Garcia (TX-35), Bob Harvie (PA-01), Denise Powell (NE-02), and Bobby Pulido (TX-15). A donation to the Second Wave Fund is split evenly among these six, and more as other worthy candidates emerge for their primaries. We are off to a great start here people! Josh Turek For Iowa Senate - $10,100 raised, $250,000 goal - Donate | Learn more and volunteer | Mary Peltola For Alaska Senate - $101,700 raised, $250,000 goal - Donate | Learn more through my uplifting conversation with Mary Peltola as she fights to turn Alaska blue James Talarico For Texas - $83,600 raised, $250,000 - Donate | Learn more from my inspiring interview with Rep. Talarico as he fights to turn Texas blue Winning Ohio - $156,100 raised, $250,000 goal - Our new campaign splits contributions evenly among Sherrod Brown, the Acton/Pepper ticket, and the Ohio Democratic Party | Donate today and help us turn this critical 2026 battleground blue Winning Iowa - $980 raised, $100,000 goal - We’ve also set up a new Winning Iowa campaign that splits a contribution three ways - to Turek, to Gubernatorial candidate Rob Sand, and to the Iowa Democratic Party and its great chair, Rita Hart | Watch my new interview with Rob Sand $980 Hopium’s Audacious Expansion Fund - $586,100 raised, $1,000,000 goal (new stretch goal) - Join our campaign that has helped expand our map by investing in the Democratic Parties of Alaska, Florida, Iowa, Maine, and Texas, all now central battlegrounds in the 2026 election | Catch interviews with the five intrepid state chairs leading their troops into battle this year - will get you fired up! | Contribute to all five state parties with one contribution split evenly among these five new battlegrounds Roy Cooper for NC Senate - $121,700 raised, $250,000 goal - Donate | Learn more through my new discussion with Gov. Cooper Jon Ossoff GA Senate - $184,100 raised, $250,000 goal - Donate | Learn more through my uplifting conversation with Senator Ossoff Please use the paid subscriber chat to self-report the good trouble you make each day. Keep working hard everyone. We have a country to save, and elections all across this great country to win, together! - Simon Upgrade to paid Share Leave a comment You're currently a free subscriber to Hopium Chronicles By Simon Rosenberg. For the full experience, upgrade your subscription. Upgrade to paid   Like Comment Restack   © 2026 Simon Rosenberg 5185 MacArthur Blvd, NW #600, Washington, DC 20016 Unsubscribe

3 emails I send when cash is tight

Three short emails that bring cash in the door...without a new offer, a new launch, or a last-minute loan.  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Read online Before we get started… What would happen if you left your business for 30 days? No laptop. No Zoom. No “just checking in”… completely “off the grid.” If the honest answer is “It would fall apart”… that’s a problem, because it won’t get better as you grow. (Growth doesn’t fix problems…it exposes them) That’s why I just posted a 15-minute video that explains how we’ve helped over 500 founders build businesses that actually run (and scale) without them. If you like this newsletter and you want my help implementing these systems in your business (so you can grow your sales and margins while also taking more time off), you can get the details and apply here to work with me. Ok, back to this week’s issue… I just had a call with a client that started with 5 words I never want to hear… "Ryan…we have a problem."   - My Client A major customer that he was counting on to make the quarter had just given notice. It wasn’t their biggest client, but big enough that losing them meant payroll was going to be tight in about 30 days. He wasn't panicking (yet), but the math wasn't mathing and he knew it. If you've been in business for more than 10 minutes, you’ve had this experience. Maybe not the lost customer… Maybe it's the surprise tax bill… Maybe it’s the bank calling a loan or cutting a line of credit… Maybe it’s tariffs, supplier price hike, or supply chain disruption… …or maybe it's all of these (and more) all at once! Whatever the cause, every business owner eventually has a moment where they look at the bank balance, look at the calendar, and say… "Holy crap…. I need cash NOW!" The good news? You don't need to launch a new offer, sell a new client, or secure a last-minute loan. All you need are three short, simple emails that I've sent (and watched our portfolio companies send) every time the cash gets tight. Here they are… Email #1: The Invisible Offer The first place to look when cash gets tight isn’t in the “new” (new customers, new products, new loans”… …it’s in the “old” customers and prospects who already know you, like you, and who are ready, willing, and able to buy something else from you. That’s what this first email is all about, and it’s so subtle it doesn’t even feel like a sales pitch. Here’s how it works… Handpick 25 – 50 of your top customers and warmest prospects, and send each of them a one-on-one message (email, SMS, or even a voice note…this is NOT a mass blast) that goes something like this: "Hey [Name], quick question…what's one thing you'd love our help with that we don't currently offer?" Or… "Hey [Name], What's one thing you wish we offered that we currently don't? Even a one-line answer would be a huge help.” If you want a longer version, you can send something like: Subject: Quick question for you, [First Name] Hi [First Name], Quick question I've been asking our top customers: What's one thing you wish we offered that we currently don't? It could be anything: a product, a service, training, support, a tool, something that would help you grow or run things better. Even a one-line reply would be incredibly helpful. I appreciate you being part of [your community / customer base]. — [Your Name] What happens next is wild: about half the replies will describe something you already sell. “But that’s crazy,” you say. “My people already know what we do and what we offer.” I hate to break it to you, but NO THEY DON’T. They either never knew, or they did and they just forgot. The point is, they’re way more focused on their own lives to remember everything about you and your business. So when they reply asking for something you already offer, just respond with something like: "Great news! We actually have that…here's where you can grab it."   - You Instant sale. No pitch. They literally asked for it. The other replies? Those are gold of a different kind. When they ask for something you DON'T sell, your customers have just handed you a validated product idea on a silver platter, with a ready-made list of buyers attached. It’s your choice if you choose to sell these new ideas right then and there. It’s not the most focused and efficient, but when cash is tight, it’s better than stealing bread. 💡 Pro Tip: Personalization is the whole game here. Use the person's first name and keep it short and sweet. The second this feels like a survey blast, replies drop to zero. Email #2: The "This Stops Now" Email When you’re in a cash crisis, the goal isn’t just to bring more cash through the front door. You also need to stop the cash that's quietly walking out the back door. That’s what this next email does… …it aligns your team in cutting all the “hidden” expenses that everyone forgot about: the free trials that auto-renewed, the tools that no one is using, the vendors that you stopped using but never stopped billing. The fix is one email, sent to every leader on your team with spending authority: Subject: This Stops Today Hey Team, I was reviewing our monthly recurring expenses and they've gotten out of control. We're paying for tools and services I know we aren't using…and in some cases, probably don't even remember buying. This stops today. Here's what I need you to do: Export your credit card charges for the last 3 – 6 months. Filter for recurring payments and sort them from most to least expensive. Bring your list to a meeting on [date/time] where we'll review every line and build a Keep, Kill, and Question list. At the end of that meeting, we'll cancel the Kill list and add up exactly how much cash we just freed up. It's going to feel really good to get this cleaned up. – [Your Name] This email works because it does two things at once: you’re being firm (even a little threatening) at the top, but you’re also inviting collaboration. You're not blaming the team. You're inviting them to help you fix it. After you send the email, you need to actually have the meeting. Schedule it for 90 minutes, and run down the expense list and have people call out, “KEEP,” “KILL,” or “QUESTION. If there’s a disagreement, then it’s “QUESTION” and you can discuss it as a team after going through the entire list. Once your “QUESTIONS” have all become “KEEPS” or “KILLS,” it’s time to start cutting. IMPORTANT: No one leaves the room until every "Kill" expense is actually canceled (or the cancellation process has been started). We free up at least $10K/month in wasted spend every time we run this play… except when it’s A LOT more. 💡 Pro Tip: Make the running total visible during the meeting. Watching a real number climb in real time turns expense-cutting from a chore into a game. ("That's $3,200/month back…let's see how high we can get this thing.") Email #3: The Handraiser The first two emails handle your current customers and your current expenses. The third one goes after the cash that's hiding inside your existing list, specifically, the leads who said "Not now" a month, a quarter, or a year ago…and then were quietly forgotten. Here's the math that should scare you a little: only 3 – 6% of your leads are ready to buy right now. The other 94%? They're still thinking, still processing, still waiting for the right moment. And the biggest mistake you can make (aside from treating your entire list like they’re in the 3 – 6%) is to guess at who that 3 – 6% is. That’s where the Handraiser comes in… The Handraiser is a one-line email designed to make the "ready now" buyers self-identify…without annoying the other 94 – 97% who aren’t ready now. You'll know it's working when you start getting one-line replies that say things like, "Actually, yes, we are still working on that…" or "Funny you asked, we were just talking about this last week." Here are three Handraiser variants. Pick whichever one fits your situation best. (Or, go nuts and send all three over the next 30 days… I won’t tell.) Variant 1: The "Are You Still?" Email Subject: Are you still working on [goal]? Hey [First Name], Last time we talked, you wanted to [specific outcome]. Are you still working on that? Is that still a priority? – [Your Name] This one reopens a loop. It reminds them of the reason they raised their hand in the first place, without sounding like a pitch. Variant 2: The "Can I Help?" Email Subject: Can I help? Anything I can do to help [you / your company] move faster? – [Your Name] I love this one because I've never met a business owner who DIDN'T wish they were moving faster. It's universally relevant, takes 10 seconds to write, and converts way better than something three times its length. Variant 3: The One-Question Close Subject: Quick question, [First Name] Hey [Name], I know we talked about [offer] but it wasn't the right time. What would need to happen for this to make sense for you now? – [Your Name] This is the one I'd send first if you've got a list of "dead" leads from the last 6 – 12 months. It transforms their previous "no" into a "not yet"…and gives them permission to change their mind without admitting they were wrong. Most won't reply. That's fine. Some will say "not interested"…great, you just disqualified them. And some will reply with their real objection, which you can now solve. Either way, you win. Ok, now you have (at least) three emails you can send any time you find yourself in a cash crunch (or just any time you wish you had more sales and profit). One asks your warmest people what they wish you sold. One asks your team to help you stop the bleed. One asks your "dead" leads if they're really dead (or just asleep). These emails are tested and proven across hundreds of businesses in dozens of industries, so I’m confident they’ll work for you, too. So…which one are you going to send first? ⚡️ Action Step: Pick ONE of the three emails above (the one that fits your situation best), customize it for your business, and send it TODAY. Don't overthink it…don't perfect it…just hit send. (And do it even if you aren’t in a cash crisis!) Give them a shot, and let me know how it goes… -Ryan Ryan Deiss Co-Founder and CEO, The Scalable Company P.S. I'm looking for 5 business owners who want to work 1-on-1 with my team and me to install a custom "operating system"…so your business can scale and so you can finally exit the day-to-day. We don't just teach you to build assets. We build the operating system with you. Click here for the details. Quick Hits Here’s some other content from the Scalable network, plus some other cool stuff I liked and thought you might like, too: Tool of the Week: This free Expense Ratio Analyzer shows you exactly where your business is leaking cash…and how much you could free up in the next 30 days. Free Training: Here’s how much you should pay yourself at every level of business. (YouTube) The 5 “shifts” you need to make to reach 7-figures a month in revenue.(Business Lunch Podcast) 5 bad hiring behaviors and what you should do instead. (LinkedIn) Here’s why $2M - $8M businesses SUCK… and what to do about it. (Instagram) How'd you like today's newsletter? ❤️ Love it! 🫤 Meh...it's ok 👎 Not my favorite   Update your email preferences or unsubscribe here © 2026 The Scalable Company 4330 Gaines Ranch Loop, Suite 120 Austin, Texas 78735, United States Terms of Service