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Community | University |
Sep 04, 2026 |
Hello, GrowthHackers! |
Welcome to your daily unfair advantage. |
Every morning, we cut through the noise to bring you sharp insights, fast news, and fresh sparks to light up your brain and fuel your hustle. From scrappy hacks to big tech moves, AI shifts to culture flips this is your intel to stay ahead, move fast, and break boring. |
Think of it as your growth-fueled espresso shot.
Short. Smart. Addictive. |
Let’s dive in.👇 |
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Quick Hits |
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Marketing Joke
Why did the marketer break up with the graphic designer?
They just couldn't agree on the proper padding. |
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What's New in Growth Hacking/Growth Marketing? |
Strategies |
YouTube updates branded content sourcing and disclosures
YouTube is experimenting with locally sourced product alternatives for its affiliate tagging option, while it’s also looking to provide creators with more options to ensure compliance with local disclosure laws when promoting products in their clips. Rapid AI changes mean GEO is a weekly job now
GEO isn’t a campaign you launch and check in on once a quarter. As AI engines increasingly answer buyers’ questions without sending them to a website, PR, SEO, and content teams need to work from the same signals and adjust their work week after week. How To Build Site Authority and Multi-Channel Relevance in the Age of AI
The problem is that, heading into 2026, building links purely for Google rankings is no longer enough. Search is no longer a simple act of “Googling” something. Instead, it has evolved into a far more fragmented and complex landscape that spans Google, Reddit, LLMs, and social platforms such as TikTok and YouTube. Abliteration.ai is making a business out of removing AI guardrails
It just became much easier to access one of the world’s most capable open-weight AI models, stripped of its guardrails and refusals to perform harmful tasks. Getting Your Product Into ChatGPT Isn’t The Hard Part, Getting It Through Checkout Is
Shopify President Harley Finkelstein answered part of that question on the company’s February 2026 earnings call, and the number is not small. Orders arriving through AI-powered search have grown 15 times since January 2025 and are already routing through three separate protocols built in the last year. Google launches AI voice features in Gmail, Docs, and Keep
Google is launching conversational AI features within Docs, Gmail, and Keep that let users ask questions about their inboxes and documents as well as do tasks using natural-language queries and dictation. _____________________________________________________________
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People
Not many movements from our fellow Senior Growth Marketers today 🫠|
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What's New in Artificial Intelligence (AI) |
The sameness problem behind those unappetizing AI-generated menus
When it first happens to you, you think you’re crazy. You wander into a cafe and look at a menu with a variety of bagel sandwiches, but each illustration looks eerily flawless, precisely symmetrical, and oddly smooth, eliciting a visceral sensation that something isn’t right. You might think you’re paranoid, but you’re not losing your mind. Generative AI menus have hit the restaurant business courtesy of models trained on a narrow, “pleasing” aesthetic that feels wrong even when you can’t articulate why. Reddit expands AI-powered Max campaigns
Reddit announced that its artificial intelligence-powered Max campaigns are now available to all advertisers in the app, providing an automated means of building Reddit promotions. Reddit said these have driven solid results for early users.
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Blu Dot surpasses 2,000% ROAS with self-serve CTV ads |
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Home furniture brand Blu Dot blew up on CTV with help from Roku Ads Manager. Here’s how: |
After a test campaign reached 211,000 households and achieved 1,010% ROAS, the brand went all in to promote its annual sales event. It removed age and income constraints to expand reach and shifted budget to custom audiences and retargeting, where intent was strongest. |
The results speak for themselves. As Blu Dot increased their investment by 10x, ROAS jumped to 2,308% and more page-view conversions surpassed 50,000. |
“For CTV campaigns, Roku has been a top performer,” said Claire Folkestad, Paid Media Strategist, Blu Dot. “Comping to our other platforms, we have seen really strong ROAS… and highly efficient CPMs, lower than any other CTV partner we've worked with.” |
Using Roku Ads Manager, the campaign moved from a pilot to a permanent performance engine for the brand. |
Learn More |
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