Thursday, May 28, 2026

want a $3M offer?

͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏

You don’t have to create courses to scale your online business. And tbh, you probably shouldn’t.

(Don’t come for me, “PaSsIVe InCOme” gurus.)

Maybe you’ve already tried building an online course and nope’d the F out of there once you realized that you basically have to become a full-time marketing machine.

(Contrary to what the people who sell courses on creating courses will tell you. 🙄)

Or maybe you just know—deep in your soul—that you’d rather eat gas station sushi than create a course.

Good news: There are plenty of other ways you can build a business that’s profitable AND scalable. And they don’t require you to say goodbye to date nights with your partner, summer vacations lounging on the beach, and all other sources of joy in your life.

In fact, there’s one specific nugget that many of the 500+ smart entrepreneurs who have gone through Offer Breakthrough said was their biggest light-bulb moment.

And I’m going to share it here…

Behold:

How 4 different entrepreneurs can make $3,000,000 in wildly different ways.

Let’s kick it off with Justin Welsh.

→ Justin sells a $150 personal branding course.

To make $3M, he needs 20,000 people to buy from him once. You’ll need a MASSIVE audience and a well-oiled marketing machine to mirror those results.

→ Meanwhile, Sahil Bloom was previously a partner in a ghost writing agency for executives, where clients pay $5k each month for completely done-for-you content.

To make $3M, they’d need 50 clients to commit to a 1-year subscription.

→ Then Alex Lieberman, co-founder of Morning Brew, launched an AI-powered tool that turns your rambling voice notes into content, with plans starting at $29/month.

To make $3M, he needs 8,500 customers to stick around for a full year.

→ And last but not least, Stella Bloomfield runs a productized agency that helps entrepreneurs get more leads and newsletter subscribers through LinkedIn by using lead magnets. Packages range from $1,900–$5,000/month, and most clients commit to a minimum of 3 months.

To make $3M, she needs 200 clients throughout the year.

None of these estimates account for churn, but you get the idea, right?

Now, each of these businesses is scalable because they use systems, automations, AI, and tools to streamline their process.

But they all have different challenges they have to overcome to get to $3M.

There is no one-size-fits-all business model.

That’s why you have to find one that matches YOUR resources and where YOUR business is today.

Looking at the graphic above, there’s probably one that sticks out as a clear win while the others just don’t fit.

The takeaway?

Any business can be scalable. But not every scalable business model will be profitable for you.

If you want help nailing down a scalable offer idea that actually aligns with where your business is, take a look at Offer Breakthrough. (And snag it for $100 off ‘til Friday morning. 👀)

It’s my self-guided workshop that helps you design a scalable offer people actually want—whether that’s a revamp of your current service(s) or a brand new offer.

Zaynab loves it:

But there’s a very important twist you can’t afford to ignore.

You should never, ever start with what you think you want to build (like a course, membership, or Notion template).

First, you’ve gotta nail down the right problem you’re uniquely qualified to solve—and the buyers who will pay premium prices for it—then work backward to find the right solution for you.

You in?

You can design a scalable offer and save $100 ‘til Friday at 9 a.m. EST. It’s part of my AI-didn’t-make-your-expertise-worthless flash sale.

Because you can still have a scalable online business in the Age of AI that aligns with your business.

You just have to be smarter than ever about it.

Offer Breakthrough helps you get there—in just 4 hours.

Grab it today and keep $100 in your wallet >

With ♥️,

Katelyn Bourgoin

Why We Buy 🧠

Helping 260,000 smart people learn buyer psychology

Advertise with us >

Follow me on Twitter & LinkedIn

P.S. You also get a special gift when you grab Offer Breakthrough before Friday. Ooooh la la.

It’s an absolute must-have if you wanna write copy that attracts buyers instead of repels them.

Click here to see what the bonus is >

📂 How Nik Sharma slashed acquisition costs by 40%

Today's newsletter is proudly supported by Sales.co 🎉

Sales and marketing are two sides of the same coin. And there's no better way to generate results tomorrow than through email outreach. I couldn't be more excited to partner with Sales.co to help more startups do cold email well. They handle everything from idea generation to a/b testing. All you have to do is show up for the sales call. Founded by two software engineers, their approach is data-driven and scalable, and they only care about bringing you qualified leads. Make sure to mention "Corey" or "Swipe Files."

Check out Sales.co →

What if influencers weren't just promoters, but your secret weapon for cutting customer acquisition costs by 40%?

Nik Sharma did exactly that at Hint Water — and it's a game-changer for SaaS.

How Nik Sharma changed influencer marketing

Nik Sharma, known as the "DTC Guy," has driven over $120M in revenue for brands. He flipped the usual approach to influencers. Instead of going after big names for quick posts, he teamed up with smaller creators who had loyal followers.

At Hint Water, he sent free products for them to try. He let them make their own content that felt real. Then, he reused that content in ads by getting permission to run it from their accounts.

The result? Customer acquisition costs dropped 40%. And at MVMT Watches, this led to over 50,000 user-generated posts.

He built groups of these creators, all aligned with the brand, and kept track of everything in simple spreadsheets to see what worked.

Applying this to SaaS marketing

This approach succeeded because it built trust and used smart insights, not just big audiences. Pick creators with engaged fans that match your customers. Give them room to create content that feels genuine. And look beyond sales — track things like who their audience is and how loyal they are.

For SaaS companies, here's how to apply this:

Team up with experts in your field
Find thought leaders and start working with them. Create real content, find opportunities to show your product being used in their authentic content. This makes it easier for people to try your tool without the standard lead-qualification hurdles.
Reuse their content in ads
Test different messages with this real content on platforms like LinkedIn or Facebook. It cuts costs by avoiding bland pitches.
Use their data to sharpen your focus
Learn from their followers to better understand your users. Skip one-off paid deals that can hurt trust.

Could this influencer strategy boost your SaaS growth?

Start small: Reach out to 10 smaller influencers, offer them full VIP access to your product, and reuse the best content in ads. A key tip: Get access to run ads from their accounts for better targeting — it turns one partnership into ongoing growth.

Reply and share your thoughts.

—Corey

p.s. want my brain-power on marketing your business? Book a Marketing Power Hour or invest in a Swipe Files Membership.

Swipe Files does not have sponsors. We have partners.

We partner with trusted top-tier service providers. In fact, I reached out to them — each one has been carefully selected and vetted so I have 100% confidence in recommending them to you. Doing business with them supports this newsletter. 😊

See how these services can help you grow and mention "Swipe Files" or "Corey" for special treatment:

Conversion Factory — My SaaS marketing and design agency without the BS of unpredictable costs or contracts.
ReactSquad — The only developer matchmaking service for SaaS startups focused on vetted engineers who focus on React & Node.js.
xFusion — Get trained, reliable, and affordable customer support reps ready to go for your business.
Sales.co — Cold email from idea generation to A/B testing, all you have to do is show up for the sales call.
Videodeck — Done-for-you video production with an expert team at an affordable price.
Dofollow — My go-to service for sourcing high-quality backlinks in ethical ways to help you rank higher in Google.
Embarque — Level up your content and SEO at an affordable price, from keyword research to content production to promotion.
A Team Overseas — Proactive VAs for founders who need more than just order-takers.
Latin Remote Workers — Save up to 70% on salaries by hiring exceptional talent from Latin America.
Testimonial Hero — Done-for-you professional video testimonials and case studies.

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📂 Tiny Marketing Ideas: Monthly newsletter

Today's newsletter is proudly supported by xFusion 🎉

A few years ago I referred one of my consulting clients, SavvyCal, to xFusion to get help with customer support. And after seeing first-hand just how much positive impact it had on the business, I decided to partner with them to help more startups get access to reliable, affordable customer support reps. They thoroughly train every single support rep on best practices and hold them to a high standard so you never have to sweat about your support ticket queue again. Mention "Corey" or "Swipe Files" and get 5% off your first month.

Check out xFusion →

Idea 💡

Send out a monthly newsletter to customers and subscribers with all your latest product and marketing updates.

It's a great way to keep customers in the loop with what you're working on, and introduce CTAs for subscribers to become customers.

Examples 🔍

Here's an example from SavvyCal.

Resources 📚

Keep it simple!

SavvyCal has a simple 5 part framework:

Introduction
Product updates
Marketing content
Featured integration
What's next

Cheers,
Corey

p.s. want my brain-power on marketing your business? Book a Marketing Power Hour or invest in a Swipe Files Membership.

Swipe Files does not have sponsors. We have partners.

See how these services can help you grow and mention "Swipe Files" or "Corey" for special treatment:

Conversion Factory — My SaaS marketing and design agency without the BS of unpredictable costs or contracts.
ReactSquad — The only developer matchmaking service for SaaS startups focused on vetted engineers who focus on React & Node.js.
xFusion — Get trained, reliable, and affordable customer support reps ready to go for your business.
Sales.co — Cold email from idea generation to A/B testing, all you have to do is show up for the sales call.
Videodeck — Done-for-you video production with an expert team at an affordable price.
Dofollow — My go-to service for sourcing high-quality backlinks in ethical ways to help you rank higher in Google.
Embarque — Level up your content and SEO at an affordable price, from keyword research to content production to promotion.
A Team Overseas — Proactive VAs for founders who need more than just order-takers.
Latin Remote Workers — Save up to 70% on salaries by hiring exceptional talent from Latin America.
Testimonial Hero — Done-for-you professional video testimonials and case studies.

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