Trump legal losses mount - Live with Scott MacFarlane and Joyce Vance

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Trump legal losses mount - Live with Scott MacFarlane and Joyce Vance

A recording from Joyce Vance and Scott MacFarlane's live video

Joyce Vance and Scott MacFarlane

Jun 1

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If you missed us live, here’s your catch up video!

Indie reporter Scott MacFarlane deftly navigates us through Trump’s “Vanity Docket” cases, like putting his name ahead of President Kennedy’s on the Kennedy Center. There is a lot of litigation happening all at once right now. Scott and I separate it out, and draw the throughline: the quiet, persistent work of federal district court judges across the court—regardless of which president appointed them—to uphold the rule of law. It’s a feel good moment at a time when we were all ready for one!

We’re in this together,

Joyce

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A guest post by

Scott MacFarlane

I've been covering news in Washington for more than 20 years, specializing in enterprise and investigative reporting. This is a 7-day-a-week home to my latest updates. No days off. Unvarnished, unfiltered and eager for your ideas

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📂 Tiny Marketing Ideas: Run OOH ads

Today's newsletter is proudly supported by Embarque 🎉

For two years in a row, SaaS founders and marketers reported content as the #1 driver of growth according to the State of SaaS Marketing Report. That's why I'm excited to partner with Embarque to help more startups level up their content and SEO with affordable done-for-you content production. With clients like Riverside, MentorCruise, EmailOctopus, and VEED... these folks know what they're doing. They'll handle the whole process from keyword research to backlink building. Make sure to mention "Corey" or "Swipe Files."

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Idea 💡

Run targeted out of home ads in cities where your target customer is.

While expensive, OOH ads can provide guaranteed exposure to your target audience. While all your competitors are focused on buying LinkedIn ads, you can swoop in with OOH ads.

OOH ads have a rare "everywhere" effect where customers see you so frequently that it creates an impression that you're big and important — and worth a quick google search to see what you're all about.

Examples 🔍

Trung Phan 🇨🇦

@TrungTPhan

              1/ Brex raised new funding at a $7.4B valuation. Interestingly, the corporate card startup launched in 2018 with a very successful $300k out-of-home (OOH) ad campaign. Here's a breakdown of Brex's OOH strategy 🧵
             

8:51 AM • Apr 28, 2021

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Retweets

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Likes

Read 31 replies

Resources 📚

Why Tech Companies Are Relying on OOH Advertising to Spur Growth

What I Learned Buying Billboards for a Startup

AdQuick's blog

Cheers,
Corey

p.s. want my brain-power on marketing your business? Book a Marketing Power Hour or invest in a Swipe Files Membership.

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it starts tomorrow

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The Personal IPO Summit goes live tomorrow!

This two-day virtual summit includes free sessions with top creators like Sam Parr, Justin Welsh, Lara Acosta, and yours truly.

For the first time, I'll be speaking live about the power of ownable ideas—that's the strategic mental territory you own in your target audience's mind.

Every top-paid expert you can think of has an ownable idea. Isn't it time you found yours?

Now you could skip my session. (I know we're all busy.) But I wouldn't recommend it.

The scary truth is that AI is making it easier than ever to create content. Which means there's more competition than ever for your buyers' attention.

The creators who break through today won't win by playing the volume game—you can't outproduce AI.

You need to find that one message only you can say and—listen up because this is the important part—your audience doesn't know they need to hear.

Get that right... and everything changes. I'm proof.

That's what I'm breaking down in my session.

If you haven't grabbed your seat yet, now's the time.

👉 Save your free seat here

See you there

With ♥️,

Katelyn Bourgoin

Why We Buy 🧠 | Unignorable

Helping 270,000+ smart people learn buyer psychology

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Follow me on Twitter & LinkedIn

P.S. Everyone who registers gets the replay of every session plus 3 bonus resources just for signing up: Justin Welsh's sales emails behind Creator MBA's $1.6M launch, Sam Parr's original cold emails to advertisers from The Hustle, and Dickie Bush's exact funnel from Premium Ghostwriting Academy ($500k+/month). Tbh, the bonuses alone are worth it.

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