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Idea 💡

Acquire media assets to grow your brand.

If you thought mergers and acquisitions were reserved for private equity firms looking to make a quick buck on a flip, you're wrong.

As media becomes the differentiator for many brands, they'll look to scale up quickly by buying rather than building.

The marketing function of a company today demands the same or more of a media company.

Editorial blogs, professional-grade podcasts, YouTube channels, curated newsletters, pop culture social media.

Marketing today demands brand.

It demands content at the highest level.

Want to build a world-class marketing team?

You're essentially building a media company.

Buy a newsletter, community, blog, or podcast.

Examples 🔍

Bilal Zaidi

@bzaidi

Software companies are buying up audience + community businesses & I love to see it:    @TheHustle –> @HubSpot   @RobinhoodSnacks –> @RobinhoodApp  @IndieHackers –> @stripe   @ProductHunt –> @AngelList     And now @makerpad sold to @zapier    Who's next?

2:39 PM • Mar 8, 2021

Retweets

192

Likes

Read 16 replies

Jay Acunzo

@jayacunzo

Some big personal news to share today:     I just sold my podcast, 3 Clips, to a tech company, @CastosHQ. I couldn't have asked for a better, more mission-aligned partner.    Here's a transparent account.  https://jayacunzo.com/blog/3-clips-podcast-acquired-by-castos  

5:20 AM • Apr 26, 2021

Retweets

122

Likes

Read 43 replies

Ross Hudgens

@RossHudgens

Neil Patel spent $120,000 on Ubersuggest.    It has 20,000 links and 120,000 visits/month. That's $6/link and qualified traffic, an absolute steal.    The key to a goldmine SEO M&A opportunity is the intersection of traffic, links, and lack of monetization.     Example: "Free KW tools"

12:1 PM • Mar 17, 2021

Retweets

Likes

Read 8 replies

Resources 📚

Why HubSpot is Acquiring The Hustle

Hubspot Acquires The Hustle: Here's Why It Makes Sense

Cheers,
Corey

p.s. want my brain-power on marketing your business? Book a Marketing Power Hour or invest in a Swipe Files Membership.

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