A LinkedIn post from Benji Hyam this week crystallized something that's been bugging me about the whole "GEO" / "AEO" / "AI visibility" conversation. Every LinkedIn carousel and Substack telling you "this is how to get cited by LLMs" is making a universal claim about a non-universal thing. ChatGPT, Claude, Gemini, AI Mode, Perplexity, and AI Overviews each retrieve information differently. Benji's team runs a visibility tool (Traqer) across clients and platforms — their data shows the scores don't line up across LLMs. If "X is how you win visibility" were true, scores would be consistent across platforms. They aren't. Specifically, from his team's data:
For SaaS marketers, this changes how to think about LLM visibility this year. Four moves to make. Pick a platform before picking a tacticMost "how to rank in AI search" advice doesn't say which AI. So it can't be evaluated and it can't be falsified. The first move is to stop reading horoscopes and decide which LLM you actually care about getting cited in. Your customers probably skew to one or two — find out which, then optimize for those. If you sell to engineers, ChatGPT and Claude probably dominate. If you sell to marketers, ChatGPT and Gemini are likely. If you sell to enterprise procurement, Perplexity is punching above its weight. Different audiences, different platforms, different tactics. Treat each LLM like its own channelWe don't say "this is how social media works" and then write identical content for LinkedIn, TikTok, and X. But we still talk about LLM visibility like it's one channel. It isn't. Build a small matrix: rows are the LLMs you care about, columns are tactics (own-site content, Reddit presence, third-party reviews, structured data, citations from authoritative pages, etc.). Test which tactics move which platforms. Most squares will be empty for a while — that's fine. Falsify the universal claims one at a time. SEO is not dead — it's the floorThe Traqer data point that stuck with me: Perplexity, AI Overviews, and AI Mode correlate with traditional SEO rankings. Translation: if your SEO foundation is weak, the LLMs that crawl the web for citations aren't going to pick you up anyway. You don't get to skip SEO and "go straight to GEO." SEO is the floor that gets you considered. The LLM-specific tactics are the ceiling on top. Be suspicious of the case studiesAlmost every "we got cited in ChatGPT and our traffic 5x'd" post fails to:
A case study that doesn't address platform specificity and timing is a marketing post, not data. Treat it accordingly. What to do this monthIf you're serious about LLM visibility:
That's a real experiment. Everything else is vibes. Borrow shamelessly, test relentlessly. That's the only honest way to play this one. —Corey
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