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Idea 💡

Setup an offboarding cancellation flow for churning customers.

Offboarding flows are seldom talked about. As you can probably guess, it's the opposite of an onboarding flow. But the point of an offboarding flow is to learn from and try to save cancelling customers so you can improve retention.

Examples 🔍

Damon Chen

@damengchen

              Set up @getchurnkey to start collecting some cancellation feedback ✌️
             

12:22 PM • Mar 1, 2022

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Nick Fogle

@nickfogle

              We just released our biggest feature to-date for Churnkey. 🎉 Now you can deliver unique cancellation experiences for subscribers based on a variety of segmentation criteria. Here's how this makes your business more money. 👇
             

10:0 AM • Oct 19, 2021

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Churnkey

@getchurnkey

              We just dropped a deep dive of a post revealing some of the research that inspired Churnkey. It's the genesis of our thesis: give your "Cancel" button superpowers, open your company up to feedback, enable more flexible relationships with customers, and good things will happen.
             

12:16 PM • Sep 9, 2021

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Resources 📚

Create an Offboarding Flow that Improves Retention

Cheers,
Corey

p.s. want my brain-power on marketing your business? Book a Marketing Power Hour or invest in a Swipe Files Membership.

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