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Community | University |
Sept 02, 2026 |
Hello, GrowthHackers! |
Welcome to your daily unfair advantage. |
Every morning, we cut through the noise to bring you sharp insights, fast news, and fresh sparks to light up your brain and fuel your hustle. From scrappy hacks to big tech moves, AI shifts to culture flips this is your intel to stay ahead, move fast, and break boring. |
Think of it as your growth-fueled espresso shot.
Short. Smart. Addictive. |
Let’s dive in.👇 |
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Quick Hits |
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Marketing Joke
Social media in 2026:
AI creates the content.
Marketers call it engagement. ðŸ˜ðŸ’€ |
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What's New in Growth Hacking/Growth Marketing? |
Strategies |
Amazon’s shopping AI can now tell you if that message is a scam
Amazon is turning to AI to help fight scammers, the company announced on Wednesday. The retailer said some 360,000 customers every year reach out to its customer service department, wondering whether a message they received from Amazon is real or a scam. Now, customers will be able to ask Amazon’s consumer AI service, Alexa for Shopping, to help answer that question instead. The hidden costs distorting your AI ROI
AI is delivering measurable gains for marketing, but proving what those gains are worth is surprisingly difficult. As spending accelerates, the gap between using AI and demonstrating its financial impact is becoming harder to ignore. Reddit launches 15-second video views ad goal
Reddit wants to help advertisers get more value from their video views, so the platform is introducing a new 15-second engaged video views goal for promotions. This option is designed to maximize video view time among ad placements. Google Search Console AI Reports Rolled Out Worldwide
Snapchat announced an expansion of its Unified Attribution approach for app marketers, which will enable more advertisers to combine Snap Ads performance insights with data from their chosen mobile measurement partner. The change is designed to let brands share more perspective on ad performance. Anthropic Warns Hackers Are Stealing Claude Sessions To Hijack Accounts
Anthropic Claude has been signing users out of their Claude sessions and removing payment methods for users whose computers have been compromised. A user published the email they received from Anthropic that they had become aware that the customer was compromised by an infostealer malware. _____________________________________________________________
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What's New in Artificial Intelligence (AI) |
OpenAI’s Astra model is on the way and very good at breaking into computer systems
OpenAI shared new details on its forthcoming Astra model, which the company said is the first large language model to meet its “critical cybersecurity threshold,” in preparation for its imminent release. Schema For AI Citations: How To Become A Trusted Source
Schema markup won’t make AI systems cite you directly, but it does help search engines like Google, Bing, and answer engines like ChatGPT understand who you are, verify your claims, and decide whether to feature you. I’ve supported schema for years, and although the benefits took time to show, the efforts I made on client sites before the rise of AI are now paying off.
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How Jennifer Aniston’s LolaVie brand grew sales 40% with CTV ads |
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For its first CTV campaign, Jennifer Aniston’s DTC haircare brand LolaVie had a few non-negotiables. The campaign had to be simple. It had to demonstrate measurable impact. And it had to be full-funnel. |
LolaVie used Roku Ads Manager to test and optimize creatives — reaching millions of potential customers at all stages of their purchase journeys. Roku Ads Manager helped the brand convey LolaVie’s playful voice while helping drive omnichannel sales across both ecommerce and retail touchpoints. |
The campaign included an Action Ad overlay that let viewers shop directly from their TVs by clicking OK on their Roku remote. This guided them to the website to buy LolaVie products. |
Discover how Roku Ads Manager helped LolaVie drive big sales and customer growth with self-serve TV ads. |
The DTC beauty category is crowded. To break through, Jennifer Aniston’s brand LolaVie, worked with Roku Ads Manager to easily set up, test, and optimize CTV ad creatives. The campaign helped drive a big lift in sales and customer growth, helping LolaVie break through in the crowded beauty category. |
Learn more. |
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