Today's newsletter is proudly supported by Sales.co 🎉

Sales and marketing are two sides of the same coin. And there's no better way to generate results tomorrow than through email outreach. I couldn't be more excited to partner with Sales.co to help more startups do cold email well. They handle everything from idea generation to a/b testing. All you have to do is show up for the sales call. Founded by two software engineers, their approach is data-driven and scalable, and they only care about bringing you qualified leads. Make sure to mention "Corey" or "Swipe Files."

Check out Sales.co →

Idea 💡

Wherever possible, take advantage of any site that allows you to "list your startup."

Some of these are review sites, some are directories, some are simple lists manually curated.

G2
GetApp
TrustRadius
Software Advice
CrunchBase
AngelList
Capterra
VentureBeat
TopAlternatives.com

Examples 🔍

Corey Haines 💡

@coreyhainesco

              Who's used G2 as an acquisition channel for their SaaS? Having a hard time understanding how to get up and running / what the "strategy" is to approach it.
             

2:22 PM • Aug 23, 2021

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Read 14 replies

Mary Foster

@maryelizfoster

@coreyhainesco @AmbitionSales This was the best way I could summarize a lot of words on Twitter 😂
             

Corey Haines 💡

@coreyhainesco

@maryelizfoster @AmbitionSales Yeah how do you?

11:47 AM • Aug 24, 2021

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Read 1 replies

Matt Hurley

@matt_h_hurley

@coreyhainesco We ask all NPS promoters to review us on Capterra. Worked so well that Capterra ranked @fraseHQ as the #1 AI Software on its platform. We use this as social proof in various touchpoints.
             

Corey Haines 💡

@coreyhainesco

Who's used G2 as an acquisition channel for their SaaS? Having a hard time understanding how to get up and running / what the "strategy" is to approach it.

8:51 AM • Aug 24, 2021

Retweets

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Resources 📚

How to Leverage SaaS Customer Review Sites

How To Increase Reviews & Ratings For Your SAAS Company

Why G2 Reviews Are More Important Than Analyst Reports

Cheers,
Corey

p.s. want my brain-power on marketing your business? Book a Marketing Power Hour or invest in a Swipe Files Membership.

Swipe Files does not have sponsors. We have partners.

We partner with trusted top-tier service providers. In fact, I reached out to them — each one has been carefully selected and vetted so I have 100% confidence in recommending them to you. Doing business with them supports this newsletter. 😊

See how these services can help you grow and mention "Swipe Files" or "Corey" for special treatment:

Conversion Factory — My SaaS marketing and design agency without the BS of unpredictable costs or contracts.
ReactSquad — The only developer matchmaking service for SaaS startups focused on vetted engineers who focus on React & Node.js.
xFusion — Get trained, reliable, and affordable customer support reps ready to go for your business.
Sales.co — Cold email from idea generation to A/B testing, all you have to do is show up for the sales call.
Videodeck — Done-for-you video production with an expert team at an affordable price.
Dofollow — My go-to service for sourcing high-quality backlinks in ethical ways to help you rank higher in Google.
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A Team Overseas — Proactive VAs for founders who need more than just order-takers.
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