Business Blog: How to hire for a role you know NOTHING about

I just got off a call with a founder who's been working 80-hour weeks for six months...

She knows she needs to make a hire, but she doesn't know who. (And she's convinced she doesn't have time to figure it out.)

And she’s not alone.

Most founders past $2M get this exact decision wrong, because hiring at scale isn't a who problem… it's a when problem.

The right hire at $500K is the wrong hire at $5M, and the most expensive mistake at $10M isn't even a bad hire at all. It's a bad promotion.

I've hired hundreds of people over the last 20+ years. Some were the right hire at the right time. Plenty weren't.

That’s why I created The Hiring Ladder…

Climb it in the right order, and you'll never wonder who to hire next. Skip a rung, and stall-out (and burnout) are practically guaranteed.

Let's climb…

Rung 1 ($0-$500K): Hire Yourself

Yep, the first official hire you need to make is yourself.

It sounds silly, but most founders never actually hire themselves. No title. No real salary. No paycheck out of the business. They just work, work, work and then (hopefully) earn “whatever's left over.”

That's not a job… that's indentured servitude.

And it's not just bad for you (because you WILL burn out), it's also bad for the business because it allows it to operate at lower margins than it should for far too long.

So at this stage: give yourself a title, write a real job description, set a real salary, and pay yourself every two weeks like everyone else on payroll.

HIRE:

Yourself. Real title. Real job description. Real paycheck. Build the “pay yourself first” muscle now, or risk burnout and inefficient operations later.
ONE customer-facing hire. As you get closer to 500K, you can bring on one support/admin person to help with the day-to-day administrative tasks that are sucking up too much of your time. But keep it simple: one person… one task.

DON'T HIRE:

A pile of helpers. VAs, contractors, an offshore "team." These kinds of hires don't free up your time. They just trade simple, menial tasks for a far more complex task: "manager of helpers."
An "Executive Assistant." Vague title, vague function, vague outcome. You'll burn the budget and your patience. Instead, hire one person who can perform a specific task.

Rung 2 ($500K-$2M): Hire Your Weakness

This is the first truly critical hire of your business. Not a VA… not a customer support rep… your first true peer.

To know WHO this first peer is that you need to hire, you first need to get clear on where YOUR strengths lie.

All businesses have two primary functions:

A demand function, whose job it is to get more leads and sales.
A supply function, whose job it is to fulfill and service the customers and clients you have.

While you're likely pretty good at both (otherwise you wouldn't have built your company in the first place), but there's almost always one function where you truly shine.

So where is it for you?

If you default to sales and marketing, then hire someone full-time for product/fulfillment.

If you default to product/fulfillment, then hire someone full-time to handle sales and/or marketing.

The key: make sure the person you're hiring is truly a peer to you at whatever the thing is that you feel like you're good at. In other words, they should be better than you at the function you're hiring them to do.

If the person you're hiring still needs to be led and directed by you to do the thing you're hiring them to do, you've hired the wrong person.

HIRE:

A Head of Marketing, Head of Sales, Head of Growth, etc. (if your strength is Fulfillment/Supply). This person should own the marketing, sales, and revenue functions and be better at that side of the business than you are.

OR…

A Head of Fulfillment, Client Services, or Product (if your strength is sales/marketing). This person needs to own the thing the customer actually receives, and they should have ideas for elevating the customer experience that you never even thought of.

NOTE: Expect to invest $150K-$250K+ to fill these roles. That’s not "expensive"… that’s a hire that should pay for itself in 90 days (or less), both because of the time they’ll free up for you to focus on your strength, and because they’re better than you at the function they’re taking over.

DON'T HIRE:

An "operator." Avoid fuzzy titles with no clear function. If you're hiring for "operator" at this stage, you likely haven't clarified the role you actually need.
A stretch-role hire. Avoid filling a $200K seat with a $90K employee in the hopes they’ll "Grow into it." They won't.
More helpers. Same trap as Rung 1, just a bigger price tag and a deeper downside.

Rung 3 ($2M-$5M): Hire Your Strength

At Rung 2, you hired your weakness. At Rung 3, you do the OPPOSITE: you hire for your strength.

In other words, you bring in someone who is better than you at the thing you're already great at.

Why? Because right now, you ARE the operating system.

Your brain. Your decisions. Your standards.

The only way out of “No Man's Land” (that period between $2M and $8M where you have all the expenses and complexity of an 8-figure business with a team and revenue of a 7-figure business to support it) …is systems.

And the only way to buy back the time you need to build those systems is to hand off your strength to someone who can run it AND improve it.

HIRE:

The functional leader who replaces YOU in your zone of genius. Whatever you're best at — sales, product, ops, content — hand it to someone who can run it without you… better than you.
An in-house bookkeeper (full-time) who can ensure your checks are deposited, bills are paid, and accounts are in order. (You hopefully already had someone helping you with basic accounting at this point, but now it’s time to bring it in-house.)

DON'T HIRE:

A generalist "operator." (Yes, again.) Most founders default to the same playbook from Rung 2: they either hire for another weakness, or they hire a generalist to “fix everything.” It backfires every time.
Two of the same role. "I wish I had two of [that key person]" doubles your management load. Rung 3 is about UNLOADING management, not adding capacity while increasing your management load.

Rung 4 ($5M-$20M): Hire Your Leaders

Past $5M, the business needs to run on numbers… not “gut”.

You should already have a bookkeeper at this stage, but at Rung 4, you need to fully professionalize the finance function by hiring a Controller and (maybe) a CFO (fractional or full-time).

At Rung 4, you also need to start professionalizing your other executive leadership roles as well, because at this stage, the biggest mistake isn't a bad hire… it's a bad promotion.

You likely have "great people" who have been with you since the business was at the $1M-2M mark. They're loyal, hardworking, and they helped you get where you are.

Unfortunately, they've likely started hitting their ceiling.

And this is when you'll have to make one of the toughest decisions you'll ever make in business:

Will you value loyalty or will you value competence?

The choice you make will determine if your business scales to twenty million and beyond or if it stays capped at $3M-$5M.

HIRE:

A Controller. Internal, full-time. Owns close, AR/AP, and management reporting. With a bookkeeper or two underneath.
A fractional CFO. Outside, strategic. Capital, banking, and distribution timing.
A real CPA partner. You're a $10M business now, so the accountant you used at $1M may not have the skills or experience to advise you at the 8-figure level and beyond.
Experienced, functional leaders in your other departments (Marketing, Sales, Fulfillment, etc.) who have built and led teams at $20M+ companies. (Hire for competence and experience… not loyalty and tenure.)

DON'T (just) PROMOTE:

The manager who isn't the VP. The one who got you to $5M but has no clue how to build a team to go to $20M+. You don't have to fire them, but you might need to hire someone else over them who has more experience.
The in-house bookkeeper because you “trust them” and they do “good work.” The Controller role and DEFINITELY the CFO role require fundamentally different skills and experience than the bookkeeper role.

Rung 5 ($20M+): Hire Your Replacement

This is the rung most founders never reach. It's the hire that makes you OPTIONAL.

There are two paths for hiring your replacement:

Path 1: Fully exit the org chart by hiring an outside CEO. (Not recommended unless you have another project you’re more excited about.)
Path 2: Hire a COO/President to run the day-to-day while you stay in the visionary/leadership seat.

Either way, it’s time to duplicate yourself so you can shift from the operator role to the owner role.

HIRE:

An operator who has actually taken a company from $20M to $100M+. That's the profile that fits.
A CEO/COO with operating-company experience, not corporate-division experience. They lived your scale. They know the math.

DON'T HIRE:

A logo. The ex-Fortune 500 division head with the fancy LinkedIn who ran a $300M division at a $20 BILLION company. Their resume may look impressive, but it rarely translates to what a small/medium-sized business truly needs to scale to $50M-$100M+.
Someone from your network "as a favor." Run a real recruiting process. Engage a real recruiter. This is the most important hire of your career — don't shortcut it.

Now look at what you’re actually doing across five rungs:

Hiring Yourself.
Hiring your Weakness.
Hiring your Strengths.
Hiring your Leaders.
Hiring your Replacement.

That's not just a list of hires. That's the evolution of an entrepreneur from founder… to operator... to architect... to optional.

Hiring is one of the most important skills you'll need to master as a business owner, and the first step to doing that is to understand the sequence of hiring at every scale of business.

And now that you have the hiring ladder, you should know exactly who to hire next.

So, who's it going to be?

⚡ Action Step: Find your “rung” and name your stage out loud. Then, commit to making THAT hire next. Not the one you think you need, and not the one your team is telling you they need. Make the hire that matches the level you're actually at, because making the right hire at the right time makes all the difference

And if you need help evaluating someone for a role you've never done yourself, grab my free Hiring Scorecard here.

It’s the same one we give it to our private clients and portfolio companies and it's also the same one we use anytime we're making a hire at The Scalable Company.

Give it a shot and let me know how it works…

-Ryan

Ryan Deiss
Co-Founder and CEO, The Scalable Company

P.S. I'm looking for 5 business owners who want to work 1-on-1 with my team and me to install a custom "operating system" so your business can scale and so you can exit the day-to-day. Click here for the details.