Hello, GrowthHackers!

Welcome to your daily unfair advantage.

Every morning, we cut through the noise to bring you sharp insights, fast news, and fresh sparks to light up your brain and fuel your hustle. From scrappy hacks to big tech moves, AI shifts to culture flips this is your intel to stay ahead, move fast, and break boring.

Think of it as your growth-fueled espresso shot.
Short. Smart. Addictive.

Let’s dive in.👇

Quick Hits

Instagram eyes long-form content on CTV
(Short-form platforms stretching into living-room territory)
Gmail’s AI Inbox may redefine deliverability
(Your email now has to impress an AI before a human)
NYT’s Wordle to become a TV game show
(The internet’s favorite five-letter routine just leveled up)

The Growth joke of the day

Why are marketers nervous about Gmail’s AI Inbox?
Because getting past spam filters was hard enough… now they need to impress a robot too.

What's New in Growth Hacking/Growth Marketing?

Strategies

Google’s UCP Update: Carts, Catalogs, And Loyalty In AI Shopping
UCP is evolving from concept to infrastructure, with new capabilities that enable multi-item purchases, live inventory checks, and loyalty-aware transactions.
How to find and fix what AI gets wrong about your brand
AI tools like ChatGPT, Google AI Overviews, and Perplexity are now a first stop for product research and brand comparisons. When those answers get your brand wrong, most people won't question it they'll just move on.
Uber has always wanted to be more than a ride; now it has reason to hurry
Two weeks ago, Uber held its annual GO-GET product event in New York and announced something its executives had been circling for a long time: users in the U.S. can now book hotels inside the Uber app, through a partnership with Expedia Group, with access to more than 700,000 properties worldwide.
We’re feeling cynical about xAI’s big deal with Anthropic
Anthropic and xAI announced a big partnership this week, with Anthropic buying all the compute capacity at xAI’s Colossus 1 data center in Tennessee.
Google Drops FAQ Rich Results From Search
FAQ rich results stopped appearing in search results on May 7. Google will remove the FAQ search appearance filter, the rich result report, and Rich Results Test support in June. Teams pulling FAQ data through the Search Console API have until August to adjust those calls.
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People

Meta announces AI support for SMBs and rural companies
Joel Kaplan, Meta’s chief of global affairs, said the initiatives were part of a broader push to help U.S. entrepreneurs use artificial intelligence tools.

What's New in Artificial Intelligence (AI)

LinkedIn uses AI to improve feed relevance
LinkedIn’s relevance models are improving, with the platform incorporating more artificial intelligence-powered systems in order to broaden the scope of its interest signals and display more relevant updates.
Meta outlines the features of its AI glasses range
Meta shared a new overview of its expanding range of AI glasses, which used to be called Meta Ray Bans, but are now called AI glasses. The name change was intended to cover a wider scope of designs, while also latching onto the broader artificial intelligence trend.