🧍 Get in line

Plus: Bad news on your Raya app, a fortune reading, and more.  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­  

View in browser You're just 3 referrals away from earning a Hustle Essentials kit. Check out all of our prizes here. Share your link: https://thehustle.co/join?ref=7598767985 Share The Hustle: https://thehustle.co/join?ref=7598767985 Check your referral progress & prizes here 👋  Good morning. Hope you enjoyed wrecking your 10-year-old nephew in ping-pong over the weekend (we heard he had it coming). Take your victory lap now, because it won’t last long: An AI-powered Sony robot recently beat some of the world’s best table tennis players at their own game. Ace the robot won three out of five matches against his elite opponents, reacting to balls moving at 20 meters per second and spins up to 9k RPM. Unlike past systems, Ace can play under real conditions — a big step for robots and a big setback for your pro sports career. NEWS FLASH  🦌  A major comeback: Colossal Biosciences — the company attempting to resurrect extinct species like the woolly mammoth and the dodo — has a new animal in its sights: the bluebuck antelope, a South African species pushed to extinction in the 1700s by European colonists. Colossal claims this project would help conservation of African antelopes, many of which are endangered, overall. Colossal previously announced a trio of dire wolves that, while not exactly the same as the OG species, are very cute.  🏢  Big, fancy, empty offices: While Manhattan office space sitting empty isn’t anything new, some empty offices actually do have tenants: AI companies. AI startups are driving an NYC office boom, leasing 845k square feet in 2025 and 414k more in early 2026, according to JLL. They aren’t all packing the cubicles, though — one founder is paying $28k+ per month in rent for a startup with one employee, per The Wall Street Journal. Why? To lock in a prime location and signal credibility, AKA the ol' fake it till ya make it. 📱  Light it up: Dumbphone maker Light Phone will launch a developer program in May that lets anyone build tools for LightOS, the operating system its latest model, Light Phone III, uses. They’ll be vetted and available on Light Phone’s Tool Library, debuting this fall. While the point of such phones is that they do very little, many users find they miss a few features, whether that’s a public transit app, a digital wallet, or a tool that can scan documents or QR codes. Now, y’all can just make your own.   MORE NEWS TO KNOW Sweet: Lithuania’s Pentasweet began construction on a new facility to produce brazzein, a protein 1.5k times sweeter than sugar that can be used as a sugar replacement like monkfruit or stevia. Not so fast: California law enforcement will now be allowed to ticket manufacturers if their autonomous cars commit traffic violations, such as running a red light or speeding. That’s a lot: 1X Technologies AS plans to build 100k humanoid robots by the end of 2027. Its “Neo” bot, which can perform chores like folding laundry, is available for pre-order for $20k. Smells like teen spirit: Skunk Skin, a startup founded in a dorm room selling anti-odor socks, was acquired by clothing retailer Western Wearhouse to take the stink out of boots. GO VIRAL ON LINKEDIN How to go professionally viral To earn those hearts and thumbs on the humdrum-est of news feeds, it helps to know what’s already won. See the 50 viral LinkedIn posts we compiled to inspire more attention-grabbing content that cuts through the fluff.  Scroll stoppers: Insights on real posts with 1k+ likes Content strategies: 6 proven post types (including hot takes, personal stories, and corporate jokes) Tips and takeaways: Exactly what you should steal Each section breakdown covers stats, success factors, and lessons worth sending to your friends. Win on LinkedIn   THE BIG IDEA Lines, lines, everywhere, lines   Waiting in line once meant you were: 1. stuck at the DMV, 2. buying concert tickets, or 3. clambering for Elmo on Black Friday.   Now, all it takes is a viral croissant or a matcha latte, and lines stretch for blocks.    But what if you could avoid that line madness altogether, and still nab that pistachio-cardamom-ube-churro-banoffee croissant?   Damn Lines, a new website, monitors the lines of trendy NYC restaurants with strategically placed cameras to help users avoid the longest lines, per The New York Times.   Somebody's watching me   Created by software engineer Lucas Gordon, Damn Lines pays neighbors of popular restaurants to install cameras to monitor lines. The site provides wait-time estimates and suggests when to go based on historical data.    It's a bit creepy — line-waiters don't know they're being watched. And one of the surveilled restaurants, John's of Bleecker Street, complained that inaccurate wait times cost them business.    Meanwhile, other businesses are taking novel approaches to address the growing trend of big dumb lines: San Francisco's Butter & Crumble bakery employs a "line coordinator" and received positive feedback. A buzzy bagel bakery in NYC, facing eviction due to its long lines, uses line supervisors and stanchions. The Wait App estimates wait times at select In-N-Out locations. A fine line to walk   Driven by viral sensations and herd mentality, restaurant lines can be a double-edged sword:  Long lines boost perceived popularity of restaurants, but after 15 minutes that positive effect wanes. A 2019 study found that long lines signal high quality, which may make consumers more willing to spend. And we tend to value something more — and get a dopamine hit — if we've put sweat equity into obtaining it.  However, 80% of consumers avoid businesses with long lines. And while 60% eventually return, 40% go elsewhere or give up. Age also factors into how long people wait. According to a 2025 survey: Sixty percent of Gen Zers and 48% of millennials stood in line for 30 minutes or more for a specific food or restaurant. Only 31% of Gen Xers and 14% of boomers waited that long. Over 90% said it was worth it, and 74% said they'd do it again. For some, waiting in a restaurant line is embarrassing. To others, it's part of the whole experience.    Where do you stand?   🔗 HIGHLY RECOMMENDED A cheesy success story: In 2009, Domino’s was flailing. Within three years, it was outperforming Google, Amazon, and Apple. It took three risky bets to get there.   NEWSWORTHY NUMBER Number of people on the waitlist for Raya, the $25/month members-only dating app for good-on-paper hotties. Some, Wired found, have been waiting as long as seven years to shoot their shot within the exclusive dating pool, which has included celebrities from Dakota Fanning to Ben Affleck (allegedly).  Prospective members need an invite from an existing member, then to apply. After that… Well, it doesn’t seem anyone’s too sure. It’s unclear what the trick is to getting in (if there is one), but with up to 100k new applicants a month and an 8% acceptance rate, we wouldn’t take it too personally. AROUND THE WEB 📅  On this day: In 1959, "The Chipmunk Song" won three Grammy awards at the inaugural ceremony.  🔮  That’s cool: Get your fortune read. But instead of tarot cards, it’s art.  🐱  Chill out: with this cat purr generator.  📃  Game: Unfold the paper. 🛀  Aww: A baby elephant in a bath.   SHOWER THOUGHT As you have group chats that have specific people excluded, so are there group chats with you specifically excluded (probably). SOURCE Today's email was brought to you by Juliet Bennett Rylah, Danny Jensen, and Singdhi Sokpo.  Editing by: Sara "Reading between the lines" Friedman.   Was this email forwarded to you? Sign up here. Working on something big? We've got a whole library of business-building resources for you. Subscribe to our other newsletters Grow your business: Starter Story | Stay up-to-date on AI: Mindstream     Expert insights: Marketing Against the Grain | Sell better: The Science of Scaling Follow The Hustle on YouTube, LinkedIn, and Instagram. HubSpot Media, 2 Canal Park, Cambridge, MA, 02141, USA, +1 888.482.7768 Never want to hear from us again? Break our hearts and Unsubscribe.