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Idea 💡

Run a promotion to get a discount or special offer for your SaaS on Black Friday or Cyber Monday.

Traditionally for consumer products, BFCM is also a great opportunity for SaaS companies to incentivize customers to take action.

In my experience, people are generally in the "buying mood" that transcends consumer and business products.

Some ideas:

Corey Haines 💡

@coreyhainesco

Some Black Friday / Cyber Monday promo ideas for SaaS companies:    • 1-3 months free on annual plans  • Access higher plan for the price of a lower plan for a year  • Offer additional services or setup help  • Extended trial  • Discounted bundle (if you have multiple products)

8:38 PM • Nov 22, 2021

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Examples 🔍

Transistor.fm

SavvyCal.com

Resources 📚

The ultimate guide to Black Friday for SaaS businesses

Black Friday for SaaS – 8 steps to successful campaigns (+ Free Checklist)

Cheers,
Corey

p.s. want my brain-power on marketing your business? Book a Marketing Power Hour or invest in a Swipe Files Membership.

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