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Idea 💡

Add a watermark for the public-facing part of your app.

That way, users become advertisers of your product in action.

This makes your product incredibly viral, and users will also likely pay to remove this "Powered By" watermark.

Examples 🔍

Nathan (Founderpath.com)

@NathanLatka

4/13 Freemium + "Powered By" should be focus.     ConvertKit did not offer a freemium plan. Their "powered by convert kit" only drove 4k clicks per week.     Once they launched freemium, more people used/published, clicks increased to 14k per week (3.5x!).     @nathanbarry explains:

Nathan (Founderpath.com)

@NathanLatka

3/13 App Exchanges: 4. @Supermetrics : Bootstrapped to $35m ARR 5. @reamaze : gets 1,000 trials/mo 6. Superlemon: #1 shopify rank, first 100 customers Community: 7. @finimize : 1.1m email list 8. Qualified: 1m in community 9. @lemlist : 11k fb group ...How'd they do it?

9:24 AM • Jan 19, 2021

Retweets

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Nathan (Founderpath.com)

@NathanLatka

7/13 $1m/mo just from "Powered By".     Clickfunnels did north of $100m in revenue in 2020. $12m of that came from leads that clicked on "powered by" icon.     Top "powered by" conversion rates from free trial to paid are 2.5%+.

Nathan (Founderpath.com)

@NathanLatka

6/13 Build a community (use games, leaderboards) Qualified hit $4m so fast because they built CodeWars first. Over 1m developers compete on CodeWars to be "smartest developer". Now major brands pay Qualified SaaS fees to find dev talent.

9:24 AM • Jan 19, 2021

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Resources 📚

"Powered by": A Marketing Channel Nobody Talks About

Cheers,
Corey

p.s. want my brain-power on marketing your business? Book a Marketing Power Hour or invest in a Swipe Files Membership.

Swipe Files does not have sponsors. We have partners.

We partner with trusted top-tier service providers. In fact, I reached out to them — each one has been carefully selected and vetted so I have 100% confidence in recommending them to you. Doing business with them supports this newsletter. 😊

See how these services can help you grow and mention "Swipe Files" or "Corey" for special treatment:

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