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Idea 💡
Offer free migrations from competitors to your product.
For SaaS with high switching costs, offering free migrations can be a great way to onboard customers who are hesitant about all the work required to get up and running.
Migrations can be offered by application, by request, or for certain plans.
Usually, migrations are either (1) done manually or (2) assisted by automation. Every migration strategy will look different depending on how your product works. Data, setup, customization... there's a reason it's called "concierge" migration.
Examples 🔍
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ConvertKit Concierge Migrations.
Resources 📚
🤷♂️ Nothing I can find.
Cheers,
Corey
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