Sunday, March 29, 2026

📂 Tiny Marketing Ideas: Free migrations

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Idea 💡

Offer free migrations from competitors to your product.

For SaaS with high switching costs, offering free migrations can be a great way to onboard customers who are hesitant about all the work required to get up and running.

Migrations can be offered by application, by request, or for certain plans.

Usually, migrations are either (1) done manually or (2) assisted by automation. Every migration strategy will look different depending on how your product works. Data, setup, customization... there's a reason it's called "concierge" migration.

Examples 🔍

twitter profile avatar
Derrick Reimer
Twitter Logo
@derrickreimer
11:35 AM • Aug 19, 2021
3
Retweets
22
Likes

ConvertKit Concierge Migrations.

Unbounce Concierge Plans

LinkMink Migration Docs

Resources 📚

🤷‍♂️ Nothing I can find.

Cheers,
Corey

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