Hello, GrowthHackers!

Welcome to your daily unfair advantage.

Every morning, we cut through the noise to bring you sharp insights, fast news, and fresh sparks to light up your brain and fuel your hustle. From scrappy hacks to big tech moves, AI shifts to culture flips this is your intel to stay ahead, move fast, and break boring.

Think of it as your growth-fueled espresso shot.
Short. Smart. Addictive.

Let's dive in.👇

Quick Hits

Google's 'dark web report' feature will no longer be available starting in February
("Guess we're all raw-dogging the internet in February.)
Everbloom built an AI to turn chicken feathers into cashmere
(Sustainability but make it unhinged)
Zoom brings its AI assistant to the web with access to free users
(Now even free calls get interrupted by an AI.)

The Growth joke of the day

How do SEO experts celebrate improved search rankings?
SERP-rise parties.

What's New in Growth Hacking/Growth Marketing?

Strategies

Google Explains Why Staggered Site Migrations Impact SEO Outcome
Google's John Mueller discusses the SEO risks of partial/staggered domain migrations, noting that fragmented moves can confuse Google's site understanding and undermine search visibility.
Threads adds new communities, tests badges for highly engaged members
Meta's social network Threads is expanding the number of topics available through its newer communities feature, the company announced on Monday. This expansion might nudge people to use communities less on Reddit and X.
PwC U.K. is giving Gen Z grads 'resilience' training in their first 6 months on the job
Gen Z is often branded a "lazy" generation of workers with no ambition to climb the corporate ladder. But PwC U.K. says the real challenge isn't motivation it's resilience. These young professionals are eager to succeed in their own way, but the pandemic may have left them with gaps in essential skills. So the "Big Four" consulting firm is taking matters into its own hands with "resilience" training for fresh-faced hires.
SEO Pulse: December Core Update, Preferred Sources & Social Data
The December 2025 core update is the main story this week.
Google confirmed a new broad ranking update, clarified how often core changes happen, expanded Preferred Sources in Top Stories, and started testing social performance data in Search Console Insights.
Spotify was down – here's what we know about the outage
Spotify has stopped working in what appears to be a major outage.
Users reported seeing error messages and other problems when trying to listen to music.
The issues appear to be widespread and were reported right across the world
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People

Not many movements from our fellow Senior Growth Marketers today 🫠

Upcoming webinar

You are not ready for this one.

High Tech Entrepreneurship - Competing in the Fast Lane

The future doesn't wait. Neither should you.

High-tech entrepreneurship is not about having the best idea, it's about finding demand, validating fast, and scaling smart in one of the most competitive landscapes on earth.

In this high-impact session, Theo (CEO of GrowthRocks and CSO of GrowthHackers) will give you the frameworks, tools, and growth mindset to turn uncertainty into opportunity.

📣 LIVE WEBINAR
📅 DECEMBER 18, 2025
🕛 9AM PT - 12PM ET - 5PM GMT

What's New in Artificial Intelligence (AI)

WooCommerce Is Integrating Agentic AI Capabilities
WooCommerce will support agentic shopping using Stripe and OpenAI's Agentic Commerce Protocol, enabling AI assistants to discover, compare, and purchase products, transforming digital commerce for over 4 million stores.
How AI Is Already Shaping Your Brand Narrative
Explores how AI-powered search and LLMs are influencing brand perception, positioning, and digital visibility. Highlights the need for brands to monitor and influence how AI represents them across platforms for competitive marketing advantage.