Hello, GrowthHackers!

Welcome to your daily unfair advantage.

Every morning, we cut through the noise to bring you sharp insights, fast news, and fresh sparks to light up your brain and fuel your hustle. From scrappy hacks to big tech moves, AI shifts to culture flips this is your intel to stay ahead, move fast, and break boring.

Think of it as your growth-fueled espresso shot.
Short. Smart. Addictive.

Let's dive in.👇

Quick Hits

Watch out for this clever and dangerous new 'Apple Support' hoax
(Scammers waking up every day like it's launch day at Apple)
Stop optimizing. Start orchestrating. That's SEO now.
(Keywords matter, but experience architecture? That's the new high score.)
Target to launch ChatGPT app with multi-item baskets, fresh food
(When your cart arrives in ChatGPT, you know growth has entered warp speed.)

The Growth joke of the day

Why did the SEO expert bring a conductor's baton to work?
Because someone told them it's no longer about optimizing it's about orchestrating.

What's New in Growth Hacking/Growth Marketing?

Strategies

Beehiiv expands from newsletters to full-stack creator platform
Beehiiv celebrates 4 years by launching an AI website builder and support for podcasts & digital products, representing platform diversification as a growth strategy for digital creators.
X launches 'About This Account' for transparency, faces data issues
X (formerly Twitter) introduces transparency features to fight misinformation and enhance global account integrity, but rollout is marred by inaccurate location data, highlighting digital platform risks.
Ealing Council unveils affordable workspace plan
Affordable workspace includes offices, shops and industrial units offered to local firms, charities and social projects at below-market rates for at least 15 years. The council said smaller enterprises, which make up 99 per cent of Ealing's economy, are struggling with rising costs that are forcing some to relocate or close.
Revolut hits $75B valuation in new capital raise
Revolut has raised new funding in a share sale that values it at $75 billion, positioning the British neobank as one of Europe's most valuable private tech companies.
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People

Former MrBeast content strategist is building an AI tool for creator ideation and analytics
Jay Neo, a creator and former content lead for short videos at MrBeast, thinks AI can help creators understand what is working for them and also help them create new content ideas in that direction. That's why, along with former Palantir engineer Shivam Kumar and creator Harry Jones, they are building a platform called Palo to aid creators.

Our next upcoming webinar

You sure you want to miss this one? 👀

AI Brand Visibility in LLMs - All You Need to Know

The Future of Search is Conversation. ⚡️

In this session, with Theo we'll dive into how brands can enhance their visibility within large language models (LLMs). We'll start by defining brand visibility in the LLM landscape and then explore how AI overviews and modes shape search results.

We'll discuss the nuances between branded and non-branded prompts and clarify the difference between monitoring LLMs versus actively engaging with them.

Additionally, we'll cover the difference between SEO and GEO, and why GEO should not be treated as a standalone strategy.

📣 LIVE WEBINAR
📅 NOVEMBER 27, 2025
🕛 9AM PT - 12PM ET - 5PM GMT

What's New in Artificial Intelligence (AI)

OpenAI tunes ChatGPT to direct users toward real-world support
OpenAI updates its AI to better handle distress, including crisis resources and de-escalation. Illustrates the evolving responsibility of AI companies as growth strategies intersect with safety and ethics.
How to better measure LLM visibility and its impact
Learn why LLM visibility is harder to measure than SEO, how to turn AI mentions into real insights, and the metrics that reveal true brand impact in AI search.

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