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Welcome to your daily unfair advantage.

Every morning, we cut through the noise to bring you sharp insights, fast news, and fresh sparks to light up your brain and fuel your hustle. From scrappy hacks to big tech moves, AI shifts to culture flips this is your intel to stay ahead, move fast, and break boring.

Think of it as your growth-fueled espresso shot.
Short. Smart. Addictive.

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Quick Hits

Perplexity strikes multi-year licensing deal with Getty Images
(AI that pays for content is how credibility scales.)
Canva launches its own design model, adds new AI features to the platform (Canva's not just a tool anymore, it's a design OS.)
Black Friday History: The Story You Didn't Know
(Proof that growth is just organized frenzy)

The Growth joke of the day

🎃 Why did the SEO expert go trick-or-treating?
To get backlinks from every haunted house on the block.

What's New in Growth Hacking/Growth Marketing?

Strategies

LinkedIn Highlights Thought Leader Ad Opportunities in Campaign Manager
LinkedIn enhances its Campaign Manager by improving discovery and activation of Thought Leader Ads, allowing brands to easily sponsor and amplify user-generated content mentioning them. New features make it easier to find posts for promotion, potentially leading later to creator monetization paths.
Zero-click search: The search revolution transforming digital marketing
More searches end without a click. Learn what zero-click searches are, why they're rising, and how to optimize content to stay visible in a no-click world.
Threads Adds Reply Approvals, Activity Feed Filters
Threads introduces reply approval and activity feed filters, helping brands and users control conversations, manage mentions, and improve the quality of interactions supporting strategic audience engagement as the app's usage soars past 150 million daily active users.
TikTok US Deal Still in Limbo After Trump and Xi Meet
The proposed sale of TikTok's US operations remains stalled, contingent on broader US-China trade negotiations and tariff issues. The uncertainty affects advertisers and marketers relying on TikTok's reach in the US.
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People

Tim Cook says Apple is open to M&A on the AI front
Apple CEO Tim Cook signaled to investors the company is still open to acquisitions and partnerships to move things forward on the AI front.

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What's New in Artificial Intelligence (AI)

Figma acquires AI-powered media generation company Weavy
Figma acquired Weavy, a Tel Aviv AI startup specializing in media generation tools for images and videos. The Weavy team will launch Figma Weave, merging advanced generative AI with Figma's design platform, enabling users to leverage multiple models for creative workflows.
Google partners with Ambani's Reliance to offer free AI Pro access to millions of Jio users in India
In a push to expand its AI footprint in emerging markets, Google has partnered with billionaire Mukesh Ambani–led Reliance Industries to bundle its AI Pro subscription with Jio 5G plans at no extra cost.