Hello, GrowthHackers!

Welcome to your daily unfair advantage.

Every morning, we cut through the noise to bring you sharp insights, fast news, and fresh sparks to light up your brain and fuel your hustle. From scrappy hacks to big tech moves, AI shifts to culture flips this is your intel to stay ahead, move fast, and break boring.

Think of it as your growth-fueled espresso shot.
Short. Smart. Addictive.

Let's dive in.👇

Quick Hits

Keyword Research for SEO: The Complete Guide [2025]
(Keyword research isn't about chasing traffic it's about decoding intent.)
Waffles eat Bluesky
(The social media landscape is a "breakfast buffet")
Google says hackers are sending extortion emails to corporate executives
(Growth doesn't just scale revenue it scales risk.)

The Growth joke of the day

Why would Sherlock Holmes make a good social media marketer?
Because he's good at stalking other people.

What's New in Growth Hacking/Growth Marketing?

Strategies

Sam Altman says Sora will add 'granular,' opt-in copyright controls
OpenAI may be reversing course on how it approaches copyright and intellectual property in its new video app Sora.
Scientists grow mini human brains to power computers
It may have its roots in science fiction, but a small number of researchers are making real progress trying to create computers out of living cells. Welcome to the weird world of biocomputing.
Microsoft Teams is finally getting a highly requested multitasking feature to boost your productivity
The new Teams feature Microsoft is currently working on isn't anything groundbreaking. In fact, it already exists in Teams but has a different purpose. Currently, you can pop out Teams chats using the Open chats in new window option to work on several things at once.
Event startup Partiful wasn't stripping GPS locations from user-uploaded photos
Social event planning app Partiful, which calls itself "Facebook events for hot people," has firmly replaced Facebook as the go-to platform for sending party invitations. But what Partiful also has in common with Facebook is that it's collecting a tsunami of user data, and Partiful could have done better at keeping that data secure.
____________________________________________________________

People

Elon Musk suffers mass exodus of employees across all 5 companies
Across the five companies he runs and even in his brief foray into government with the Department of Government Efficiency, Elon Musk has a well-earned reputation for being a demanding boss.

New Webinar Announcement:
Prepare Yourself!

Tech Product Management-The Growth-Hacker Way

Turn product chaos into a repeatable system for growth.⚡️

In our next webinar with Theo Moulos, Chief Strategy Officer Growthhackers.com You'll discover how to treat product management like a growth hacker.
You'll learn how to validate ideas fast, prove traction before you overbuild, and create products that scale without burning cash.

🚀 LIVE WEBINAR
📅 09 OCTOBER 2025
🕛 9AM PT - 12PM ET - 5PM GMT

This event is for the builders, dreamers, and doers
who know there's a better way.

What's New in Artificial Intelligence (AI)

OpenAI prepares to release Agent Builder
OpenAI's upcoming Agent Builder, previewed ahead of OpenAI DevDay on October 6, positions itself as a direct competitor to established workflow automation tools like n8n and Zapier, targeting developers and teams looking to orchestrate complex agent workflows visually.
California's new AI safety law shows regulation and innovation don't have to clash
SB 53, the AI safety and transparency bill that California Gov. Gavin Newsom signed into law this week, is proof that state regulation doesn't have to hinder AI progress.

Don't get SaaD. Get Rippling.

Disconnected software creates what we call the execution tax: wasted time, duplicate work, and stalled momentum. From onboarding checklists to reconciling expenses, SaaD slows every team down.

Rippling is the cure. With one system of record, you can update employee data once,and it syncs everywhere: payroll, benefits, expenses, devices, and apps.

Leaders gain real-time visibility. Teams regain lost hours. Employees get the seamless experience they deserve .

That's why companies like Barry's and Forterra turned to Rippling – to replace sprawl with speed and clarity.

It's time to stop paying for inefficiency.

Don't get SaaD. Get Rippling.

Stop SaaD in its tracks