Oct 03, 2025

Hello, GrowthHackers!

Welcome to your daily unfair advantage.

Every morning, we cut through the noise to bring you sharp insights, fast news, and fresh sparks to light up your brain and fuel your hustle. From scrappy hacks to big tech moves, AI shifts to culture flips this is your intel to stay ahead, move fast, and break boring.

Think of it as your growth-fueled espresso shot.
Short. Smart. Addictive.

Let's dive in.👇

Quick Hits

Meta Phases Out Automated Ads in Favor of Advantage+
(Meta isn't just tweaking knobs, it's doubling down on closed-loop ad automation.)
The First 24 Hours of Sora 2 Chaos
(The hype cycle meets the chaos cycle.)
Threads takes on X with new communities feature
(Threads is pivoting from "Twitter-lite" to interest-first discovery.)

The Growth joke of the day

What's a marketer's favorite drink?
Brand-y! 🍸

What's New in Growth Hacking/Growth Marketing?

Strategies

Perplexity leverages agentic AI for browser competition
In pursuit of user growth, Perplexity bets on robust agent AI to help users switch from established browsers through novel productivity features.
Meta Outlines Expanding AI Ad Tools, Including Chatbots for Websites
With the holiday season fast approaching, Meta has announced a raft of new ad updates, including AI-assistance tools (for Meta ads and for your own website), creator collaboration options, new product stickers for Reels, and more.
Apple Adds a Bear as Jefferies Downgrades
Apple Inc. received a relatively rare bearish analyst rating on Friday, as Jefferies warned that expectations surrounding how fast customers will upgrade their iPhones had become excessive.
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People

Anthropic hires new CTO with focus on AI infrastructure
Anthropic appoints former Stripe CTO Rahul Patil to lead its technical group, restructuring teams for stronger collaboration and performance in AI infrastructure.

New Webinar Announcement:
Prepare Yourself!

Tech Product Management-The Growth-Hacker Way

Turn product chaos into a repeatable system for growth.⚡️

In our next webinar with Theo Moulos, Chief Strategy Officer Growthhackers.com You'll discover how to treat product management like a growth hacker.
You'll learn how to validate ideas fast, prove traction before you overbuild, and create products that scale without burning cash.

🚀 LIVE WEBINAR
📅 09 OCTOBER 2025
🕛 9AM PT - 12PM ET - 5PM GMT

This event is for the builders, dreamers, and doers
who know there's a better way.

What's New in Artificial Intelligence (AI)

The jobs crisis is bigger than AI
New research shows that for all the hype, AI hasn't reshaped the job market yet. Why it matters: Companies are spending big on chips, data centers and talent, but hiring weakness owes more to economic conditions and government actions than automation.
California's new AI safety law shows regulation and innovation don't have to clash
SB 53, the AI safety and transparency bill that California Gov. Gavin Newsom signed into law this week, is proof that state regulation doesn't have to hinder AI progress.