Hello, GrowthHackers!

Welcome to your daily unfair advantage.

Every morning, we cut through the noise to bring you sharp insights, fast news, and fresh sparks to light up your brain and fuel your hustle. From scrappy hacks to big tech moves, AI shifts to culture flips—this is your intel to stay ahead, move fast, and break boring.

Think of it as your growth-fueled espresso shot.
Short. Smart. Addictive.

Let's dive in.👇

Quick Hits

Meet MUVERA: Google's Secret Weapon for Smarter Search
(So... Google has been cooking behind the scenes.)
The Growth Marketer's Guide to Vibe Coding
(A must-read for anyone marketing to humans, not just personas.)
Snapchat Launches TV Show Aligned AR Partnership
(Snap knows Gen Z doesn't just watch—they interact.)

The Growth joke of the day

"We don't need a funnel," the client said.
"We'll just post once and go viral."

Me: opens 16 dashboards, 12 failed experiments, and a bottle of espresso. ☕📉

What's New in Growth Hacking/Growth Marketing?

Strategies

Inside OpenAI's quest to make AI do anything for you
Shortly after Hunter Lightman joined OpenAI as a researcher in 2022, he watched his colleagues launch ChatGPT, one of the fastest-growing products ever. Meanwhile, Lightman quietly worked on a team teaching OpenAI's models to solve high school math competitions.
Google AI summary feature deals blow to link clicks and website traffic
While Google's artificial intelligence feature reduces the rate at which users click on sites, adverts are now delivered in artificial intelligence summaries.
Lina Khan points to Figma IPO as vindication of M&A scrutiny
Lina Khan, former FTC chair, highlighted Figma's IPO as proof that avoiding major acquisitions allows startups to grow independently and create greater long-term value.
Uber Eats is stuffing AI slop into your meal
Uber Eats has added a slate of AI features designed to, theoretically, help merchants earn new customers and ease the shopping experience for users.
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People
Andrew Tulloch turned down Mark Zuckerberg's $1 billion job offer. His LinkedIn profile is viral
Andrew Tulloch is a machine learning expert and co-founder of Mira Murati's Thinking Machines Lab – a company that aims to take AI beyond chatbots.

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What's New in Artificial Intelligence (AI)

Google Fixes URL Removal Exploit Used for Negative SEO
Google addressed a flaw in its "Remove Outdated Content" tool that let attackers deindex URLs using a case-sensitivity trick. This bug allowed massive abuse for reputation management campaigns and removed over 400 articles from one domain.
Apple might be building its own AI 'answer engine'
This team — reportedly called Answers, Knowledge, and Information — is working to build an "answer engine" that can respond to questions using information from across the web. This could be a standalone app or provide search capabilities in Siri, Safari, and other Apple products.

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