Hello, GrowthHackers!

Welcome to your daily unfair advantage.

Every morning, we cut through the noise to bring you sharp insights, fast news, and fresh sparks to light up your brain and fuel your hustle. From scrappy hacks to big tech moves, AI shifts to culture flips—this is your intel to stay ahead, move fast, and break boring.

Think of it as your growth-fueled espresso shot.
Short. Smart. Addictive.

Let's dive in.👇

Quick Hits

Chatbot Platform Character.AI Unveils Video Generation, Social Feeds
(Character.AI really out here turning chats into videos now? 🤯)
AI pioneer announces non-profit to develop 'honest' artificial intelligence
Microsoft Bing gets a free Sora-powered AI video generator
( Sora's got some serious potential. )
How AI chatbots keep you chatting
(Guess we're never alone anymore 😂)

The Growth joke of the day

How much does an influencer weigh?

An Instagram 😂

Get ready to join us for an electrifying
online event with Theo Moulos!

Engineering as Marketing

What if your next growth breakthrough isn't another ad campaign—but a tool, quiz, or micro-app that brings users to you? In this fast-paced, idea-packed webinar, we'll explore how startups and scale-ups are building mini-products, games, tools, and interactive experiences that act like marketing but feel like value.

JUNE 4, 2025 | 9AM PT - 12PM ET - 5PM GMT - With Theo

Don't just market your product— engineer your growth.

What's New in Growth Hacking/Growth Marketing?

Strategies

WordPress Unpauses Core Development Amid AI Catch-up Moves
After a 4-month pause, Automattic resumes WordPress development and launches a new AI team to match innovations by competitors. Leaders cite adaptability over long-term planning as a strategy while acknowledging performance lag.
Meta's Reportedly Planning to Enable Fully Automated Ad Campaigns by Next Year
Meta is preparing to launch fully AI-driven ad campaigns by 2026, where advertisers simply input their business URL and let Meta's AI generate the ads and determine optimal targeting.
Australian Marketers Lag in AI and Data Utilization
A new report indicates that Australian marketers are significantly behind in adopting AI, data privacy measures, and advanced marketing technologies.
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People
Former DreamWorks CEO Jeffrey Katzenberg co-leads $15.5M Series A for AI video ad platform
Creatify's AdMax platform uses AI to quickly generate dozens of video advertisements, which are geared toward social media marketing — AdMax analyzes high-performing social video campaigns on apps like TikTok and Instagram to shape its output.

What's New in Artificial Intelligence (AI)

AI Adoption Boosts Productivity and Wages
A recent report by PwC reveals that AI adoption has led to a fourfold increase in productivity growth and a 56% wage premium for workers with AI skills. Contrary to concerns about job displacement, the data shows a 38% increase in job availability in roles most exposed to AI, indicating that AI is creating new opportunities and enhancing workforce value

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