| Today's newsletter is proudly supported by ReactSquad 🎉 Looking for an experienced React developer who doesn't need to be micro-managed? I decided to partner with ReactSquad after experiencing first-hand how hard it was to hire a reliable engineer without paying Silicon Valley salary rates. All you have to do is tell them about who you're looking for, they'll find a match within 24 hours, interview your match, and then start your 7-day free trial. There's no minimum commitment and if you're not happy, they'll find a replacement for free. Make sure to mention "Corey" or "Swipe Files." |
I loved this old (now deleted) Reddit AMA with the founders of Crisp on how they got to multiple millions in ARR.
Here are some of the highlights...
Curious how you guys come up with unlimited plan? Typical SaaS would charge based on usage.
We did a lot of different interactions on the pricing.
Initially, we had a $200 plan + $70 plan. We merged those two different plans with an Unlimited plan at $95 / month. This new plan got a great success!
Users loved it because it offered a great value for the money, and the end, they knew what they had to pay every month. It was predictable for users, and for us.
Overall, this plan was easier to market and sell, and easier for users to Understand.
In our opinion, it's the exact same model that Telecom Operators did in Europe. 20 years ago, you had plans where you paid 10 cents per text message. Nowadays, everything tends to be flat pricing, with Unlimited usage.
Any tips for navigating the switch from free to paid app? If you started over would you do it the same or go directly to paid plans?
If I started over Crisp, yes, definitely. Though, we would have worked on a paid plan probably earlier on. It's easy to slack building free features, it's good for the ego, but at some point you need to be able to pay the bills.
On the tips to navigate from free to paid, try not to anger too much the historical free users, who helped you build your initial product. Ie. do not lock out historical feature, rather restrict advanced uses on them, and build new features with more value for the paid plans.
Was it SEO? A freemium model? Growth model - how did you manage / plan to acquire users in a VC flooded market?
We do SEO, but most of our acquisition still currently come from the freemium model / "powered by Crisp" link on free chat boxes. We often have to explain to people, when they discover we're freemium, that we do not sell user data or targeted ads, we built a sustainable business model based on the free-paid duo instead. Wasn't all easy though, a lot of work!
On our DR, I'm not the one responsible for that feat, our CMO is working super hard on that part. From what I can tell his strategy is mostly about content and guest posts from other domains. No sneaky things, we play by the rules :)
Read through the deleted full post for more.
—Corey
Swipe Files does not have sponsors. We have partners. We partner with trusted top-tier service providers. In fact, I reached out to them — each one has been carefully selected and vetted so I have 100% confidence in recommending them to you. Doing business with them supports this newsletter. 😊 See how these services can help you grow and mention "Swipe Files" or "Corey" for special treatment: - Conversion Factory — My product marketing agency on a subscription to help you turn traffic into revenue.
- ReactSquad — The only developer matchmaking service for SaaS startups focused on vetted engineers who focus on React & Node.js.
- xFusion — Get trained, reliable, and affordable customer support reps ready to go for your business.
- Sales.co — Cold email from idea generation to A/B testing, all you have to do is show up for the sales call.
- Videodeck — Done-for-you video production with an expert team at an affordable price.
- Dofollow — My go-to service for sourcing high-quality backlinks in ethical ways to help you rank higher in Google.
- Embarque — Level up your content and SEO at an affordable price, from keyword research to content production to promotion.
- A Team Overseas — Proactive VAs for founders who need more than just task-takers.
- Latin Remote Workers — Save up to 70% on salaries by hiring exceptional talent from Latin America.
|
You're just 5 referrals away from unlocking 50% Off
Next Reward
50% Off
Share with 5 friends and become a Swipe Files member for just $249 (normally $499) or get 50% off your next year if you're already a member.
Unlocked Rewards
50% Off
Free Year
Free for Life
No comments:
Post a Comment