Hey — It's Harry. New tips. New buzz cut. But first!
| | 3-2-1: A (short) summer special | | Hey — It's Harry. | New tips. New buzz cut. But first! | | | Now, without further ado, I hope you enjoy today's newsletter! | Estimated read time: 2 minute 13 seconds. | | 1/ "How can I do the ad without any adjectives?" | Start there. | Adjectives are okay. Just *ideas* don't start with them. | | 2/ My favourite pattern for writing "features & benefits" | 1. Write down the feature | 2. Ask, "so what?" to find the benefit | 3. Contrast the old way with your new way | | 3/ Don't write "labels" | Give me something tangible. | | | | 1/ I got 97 cold emails last month. | The only one I replied to didn't ask me to. | Lizzy told me that's her secret. | "I stopped asking for a quick call and clarified I wasn't asking for anything. Responses went from 5% to 25%". | Don't ask, don't get!. | | | The saleswoman closing *33%* of cold pitches! | "How many people are trying to reach the prospect exactly the same way as me?" | The lower the number the better chance you've got. | Automating sludge? Hundreds! | | Finding a company whose problem you solve, solving it (without permission), and sharing with them on social media? Probably just you. | The proof is in the pudding. | | | | | Thanks for reading. Let me know what you think of the podcast. A lot went into it. If these emails aren't for you anymore you can unsubscribe here. | See you sooner or later — Harry | | Thanks to Tom for helping edit. | |
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