🤔 Random thought... Is ‘Yes, I’ve read the Terms & Conditions’ the greatest universal lie?
You’re reading Fri-yay 🤑—the only marketing newsletter that rewards you for becoming a smarter marketer.
But before we dive in…
Today’s newsletter AND Wallet-Opening Words giveaway 🎁 (entry details below) are sponsored by Omnisend…
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Add words like "cancel anytime," "no obligation," or "free to unsubscribe" near your CTA to reduce friction and increase conversions.
🧠 Brainy Breakdown
1440 does more than tell you why you should join their free daily newsletter. They give you a way out.
“Unsubscribe anytime” sits above the CTA so you don’t feel trapped.
Why? ‘Cause the moment buyers feel pushed into something, they instinctively pull back. Hard.
But the second you hand control back to them—essentially telling them "you can leave whenever you want"—the resistance melts.
That’s why this two-word copy tweak that technically gives people an out silently pulls them in.
🎉 One-click Quiz
Now you know the tip, but do you know *why* it works?
Put your brain to the test and enter for a chance to win Wallet-Opening Words (value $129). 🎁 All you’ve gotta do is answer this question correctly:
Which buyer psychology technique does this week’s Brainy Breakdown use?
*Winner chosen in the next Fri-yay issue. Big congrats to our previous winner, Tracy 🥳
🤓 Apply This
Ready to get a quick win first thing Monday morning? Find the highest-stakes CTA on your site, whether it’s your sign-up button, your checkout page, or your opt-in form. Then write four (or less) words beneath it that lets buyers know they’re free to refuse.
Until next time, happy Fri-yay!
With ❤️ from Katelyn
P.S. The #1 thing we’ve found that people don’t want?
A copywriting course bloated with hours of mind-numbing video lessons.
So we decided to give away our favorite chapter of Wallet-Opening Words so people can see for themselves. (Want the entire free chapter? Scroll a few seconds so the pop-up box appears.)
But even with a freebie, we very strategically put four words beneath the CTA. And let’s just say it converts very well. 😉
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