*NEW* Fri-yay #43 🤑

why they’re dying to spend $10k+  ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­

​ ​Subscribe | Advertise​ ​Join 63,553 smart people 🤔 Random thought... Why does it feel mandatory to use computers for big purchases and phones for small purchases? You’re reading Fri-yay 🤑—the only marketing newsletter that rewards you for becoming a smarter marketer. ​ ​But before we dive in… ​ ​Today’s newsletter AND Offer Breakthrough giveaway 🎁 (entry details below) are sponsored by Shopify… ​ A knee injury ended Lanny Smith's pro basketball career a month after it started. So he built Actively Black, a premium athleisure brand, and made $2.1M in its first 12 months. His approach: build the audience before the product. Read how on Shopify's Substack, In Stock. ​ ​​→ Subscribe to In Stock​ Read time: 55 seconds ⚡ ⚡️ Quick Tip Price your offer for the best-fit buyer, not the misaligned buyer you're afraid of losing. ​ 🧠 Brainy Breakdown You won’t find a Birkin bag with a discount tag hanging off the handle. In fact, a bag starts around $10,000. ​ Yet Hermès broke their own sales record last year, recording €16 billion in sales. And this year? They’ve already raised prices by 5%+, and there’s no sign of demand cooling. ​ To a Birkin buyer, a lower price would actually be a red flag—not a “deal.” The five-figure price tag signals something no brand that competes on price ever could: not everyone can have this.​ ​ That’s why, when you design an offer your target buyers will sit on waitlists for, sometimes the price is the pitch. ​ 🎉 One-click Quiz Now you know the tip, but do you know *why* it works? ​ Put your brain to the test and enter for a chance to win Offer Breakthrough (value $295). 🎁 All you’ve gotta do is answer this question correctly: Which buyer psychology technique does this week’s Brainy Breakdown use? Veblen Goods Price Anchoring Pain of Paying *Winner chosen on Sep 14th. Big congrats to our previous winner, Holly 🥳​ ​ 🤓 Apply This Ready to get a quick win first thing Monday morning? Analyze the price of your current flagship offer and ask yourself: does it signal the value you deliver or quietly undercut it? ​​ Until next time, happy Fri-yay! With ❤️ from Katelyn​ ​​ P.S. The price for my offer-design workshop isn’t $49—and that’s on purpose. ​ It was designed for overworked entrepreneurs who've hit an income ceiling—aka the exact people who see the value in designing a scalable offer that actually sells—and are happy to pay for the solution that allows them to finally break free. ​ You received this email because you subscribed or bought one of our products. Unsubscribe | Update your profile | View this email on your browser | 45 Melrose Ave, Halifax, NS B3N2E5 ​