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Idea 💡

Create a live public demo.

The more friction you can remove from the buying process, the better. That's why creating publicly available product demos, you remove the need to sign up in order to experience the product. While it might seem risky, it helps to build trust and hook people in so that they do sign up.

Examples 🔍

Resources 📚

How Carta Marketed Itself Directly to Founders and Doubled Conversion with Arcade

How Houseware Defined Its Product-Market Fit After Using Arcade

How Clockwork Attracts New Customers and Discovers Key Business Insights With Arcade

Cheers,
Corey

p.s. want my brain-power on marketing your business? Book a Marketing Power Hour or invest in a Swipe Files Membership.

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