How do you go about burning $50,000 and having almost nothing to show for it?If you’re Enzo Avigo, you do it publicly. Last year, the June.so team poured $50K into what looked like sensible content bets — SEO articles, guest posts, podcast write-ups, waterfall content. The classic “playbook.” The stuff every agency, advisor, and blog post says you should be doing.
And none of it moved the needle. The money disappeared. The traffic didn’t convert. The time sunk into content distribution never paid back a return. It’s the kind of mistake most SaaS teams make quietly. Enzo opted to share it so we can all learn from it. Absolute legend. The $50K BreakdownHere’s where the budget went:
On paper, totally reasonable investments. In practice? A slow-motion flop. The problems will sound familiar:
Content that fits everywhere doesn’t fit anywhere. And that’s the part most SaaS teams overlook. What Actually WorkedThe lessons from June’s $50K experiment were simple:
Their best channels? Word of mouth through product, personal social presence, and communities — all things aligned with the team’s strengths. A Better Way to Pick Your ChannelsMisallocated spend happens because SaaS companies choose channels based on what’s “supposed” to work, not what fits their team. Here’s a blended framework — part Resource–Fit, part Barbell — to avoid learning your own $50K lesson: 1. Resource Fit: Start With Your PeopleBefore choosing a channel, ask two questions:
Great on video? Post less on LinkedIn and more on YouTube. Strong founder voice? Make the founder the content engine. Deep product industry expertise? Long-form analysis > fluffy generalized SEO. A channel only works if it matches your native strengths. Check on your team members, what are they good at? What channels align with their talents? Build in those channels, and invite your audience along for the ride. 2. Barbell Strategy: Combine Safe Compounding With High-Reward BetsThink of your content finances like a barbell:
Avoid the middle — the stale and mediocre “slop” zone where most bad SEO lives. The key is balance: Don’t neglect your dependable base, and take risky shots that can meaningfully move the brand.
Avoiding Your Own $50K BurnThe takeaway isn’t “don’t spend on content.” It’s this: You can’t succeed on channels you don’t understand. If something you make doesn’t resonate with you, it won’t with anyone else either. Pick one channel you or your team are naturally good at. Go deep. Hold strong opinions. Let the rest go. What’s the channel your team is perfectly built for — and are you leaning into it enough? —Corey
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Monday, July 6, 2026
📂 How to Waste $50,000 on Marketing
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📂 How to Waste $50,000 on Marketing
These lessons could save you thousands ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏...
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