Hello, GrowthHackers!

Welcome to your daily unfair advantage.

Every morning, we cut through the noise to bring you sharp insights, fast news, and fresh sparks to light up your brain and fuel your hustle. From scrappy hacks to big tech moves, AI shifts to culture flips this is your intel to stay ahead, move fast, and break boring.

Think of it as your growth-fueled espresso shot.
Short. Smart. Addictive.

Let’s dive in.👇

Quick Hits

You can now customize Siri’s pace and expressivity in the latest iOS 27 beta
(Siri getting a personality update before some of us 😭)
Facebook tests view count display for posts
(Facebook bringing back view counts because numbers are the internet's favorite obsession 💀)
The ‘first’ AI-run ransomware attack still needed a human
(Even AI ransomware still needed a human... we're not unemployed just yet 🤖)

The Growth joke of the day

AI is getting smarter every day.
It just hasn't figured out how to stop asking for confirmation yet. 😭

What's New in Growth Hacking/Growth Marketing?

Strategies

Safari’s New MCP Server Lets AI Debug Your Core Web Vitals
To Improve SEO
Safari announced they are introducing a new MCP server that will enable web developers and SEOs to debug websites with an AI agent. The AI agent connects to the Safari browser window and collects data like network requests and the DOM which are helpful for debugging bottlenecks related to Core Web Vitals or anything else that’s broken in the code or getting in the way with Safari browser compatibility.
X rolls out updated video editor, including green screen recording
X launched a new video editor and recorder UI in the iOS version of its app. The updated editor includes a range of new additions, such as multi-language captions and green screen recording.
If you use Google, you’re training its AI. Here’s how to opt out.
Consider this a belated PSA: A recent change to Google’s privacy settings is allowing the company to store more of your data, including media such as “images, files, and audio and video recordings,” to improve its AI models. In other words, if you upload any media to Google’s Search services, it’s being used to train AI unless you opt out.
Reddit is using LLMs to solve a problem LLMs largely created
It’s easier than ever for bad actors to spew spam across the internet as powerful large language models (LLMs) become effortlessly accessible. If you’ve spent about 10 minutes on the internet in the last few years, you will know that this means spam and bot content have become an even bigger problem than they already were.
Almost 90 new unicorns have been minted so far this year
While most are AI-related, a surprising number are focused on other industries like healthcare and even a few crypto companies. This list will be updated throughout the year.
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People

Vercel CEO Guillermo Rauch on the fight to split off models from agents
Known for its cloud infrastructure that allows developers to deploy agents without managing servers, Vercel has quietly become one of the most central companies in AI software. The company currently sees 6 million deployments a day, half of them triggered by coding agents, and more than 1 trillion tokens flow through the company’s AI gateway daily.

What's New in Artificial Intelligence (AI)

Google research reveals pattern-level AI video spam detection
Google has published new research on catching AI spam. Instead of judging videos one at a time, the system it describes targets coordinated clusters of accounts that mass-produce synthetic content at scale.
AI Content Didn’t Stop Working, Your Metrics Did
Your content team ships a solid asset, but traffic stays flat or declines. You pull up the analytics, see the line trending sideways, and conclude that AI content has stopped working.

One brand shipped 30+ landing pages last week. No developers.

A DTC brand briefed Viktor inside Slack: one landing page per Meta ad group, mapped to a different headline variant. He wrote the code, deployed each page to their subdomain, posted the URLs back in #marketing, and now monitors performance across the set.

Their content team uses him to draft email flows, generate creative variants, and audit Klaviyo segments every Friday. Their growth lead uses him to catch spend anomalies before the day starts.

20,000+ teams now have the same setup: one AI employee across every marketing tool. A teammate who ships work in Slack and Microsoft Teams.

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