Hello, GrowthHackers!

Welcome to your daily unfair advantage.

Every morning, we cut through the noise to bring you sharp insights, fast news, and fresh sparks to light up your brain and fuel your hustle. From scrappy hacks to big tech moves, AI shifts to culture flips this is your intel to stay ahead, move fast, and break boring.

Think of it as your growth-fueled espresso shot.
Short. Smart. Addictive.

Let’s dive in.👇

Quick Hits

Meta launches Pocket creative app
(Meta launched another app... I can't even keep up anymore 😭)
YouTube confirms new music options for carousels
(YouTube adding music to carousels because every post deserves a soundtrack 💀)
Google AI Overviews Study Finds Lost Clicks Weren’t Lower Quality
(AI Overviews stole the clicks... but apparently not the good ones.
SEO plot twist 🤖📉)

The Growth joke of the day

Google:
"Your traffic is down."

Also Google:
"But don't worry, it was low-quality traffic." 💀

What's New in Growth Hacking/Growth Marketing?

Strategies

Google Put AI Visibility Inside The SEO Tool On Purpose
Google added AI search visibility reporting to Search Console, and the place it chose to put it is the whole argument. It is not a new product, and it is not a separate “Generative Console.” The same tool you already open to see how you rank in search now also shows how often you turn up in AI Overviews, AI Mode, and Discover’s AI features.
Microsoft lays off nearly 5,000 employees across Xbox, commercial sales
Microsoft cut around 4,800 roles, or 2.1% of its global workforce, on Monday the latest in a series of layoffs that’s stoking fears that AI will replace people at companies.
Fake DMCA Complaints Keep Erasing Real Pages From Google
A copyright complaint can remove a page from Google’s search results based on a notice, even if ownership claims are later disputed or inaccurate. Press Gazette saw this happen twice this year.
Edits app gets auto-translated bilingual captions
Meta has unveiled even more functions for its Edits video editing app, including auto-generated bilingual captions, improved creative templates and a new range of seasonal sound effects.
New Google commercial imagines a Declaration of Independence written with help from AI
With the tagline “Group project, but make it 1776,” the ad depicts a largely unseen Thomas Jefferson mid-draft when he gets a nagging text from Ben Franklin, leading to a very Google-centric collaboration process.
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People

Not many movements from our fellow Senior Growth Marketers today 🫠

What's New in Artificial Intelligence (AI)

Clear messaging helps brands with AI optimization
A new artificial intelligence visibility study from Semrush explored the sources chatbots reference and suggested AEO and GEO best practices.
Midjourney wants Hollywood studios to reveal the details of their AI usage
Disney and Universal sued Midjourney for alleged copyright infringement last year, noting that the startup’s models could generate images of characters, such as Bart Simpson and Darth Vader, who are owned by the studios. A few months later, Warner Bros. sued Midjourney as well.

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