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For two years in a row, SaaS founders and marketers reported content as the #1 driver of growth according to the State of SaaS Marketing Report. That's why I'm excited to partner with Embarque to help more startups level up their content and SEO with affordable done-for-you content production. With clients like Riverside, MentorCruise, EmailOctopus, and VEED... these folks know what they're doing. They'll handle the whole process from keyword research to backlink building. Make sure to mention "Corey" or "Swipe Files."

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Idea 💡

Run targeted out of home ads in cities where your target customer is.

While expensive, OOH ads can provide guaranteed exposure to your target audience. While all your competitors are focused on buying LinkedIn ads, you can swoop in with OOH ads.

OOH ads have a rare "everywhere" effect where customers see you so frequently that it creates an impression that you're big and important — and worth a quick google search to see what you're all about.

Examples 🔍

Trung Phan 🇨🇦

@TrungTPhan

              1/ Brex raised new funding at a $7.4B valuation. Interestingly, the corporate card startup launched in 2018 with a very successful $300k out-of-home (OOH) ad campaign. Here's a breakdown of Brex's OOH strategy 🧵
             

8:51 AM • Apr 28, 2021

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Resources 📚

Why Tech Companies Are Relying on OOH Advertising to Spur Growth

What I Learned Buying Billboards for a Startup

AdQuick's blog

Cheers,
Corey

p.s. want my brain-power on marketing your business? Book a Marketing Power Hour or invest in a Swipe Files Membership.

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See how these services can help you grow and mention "Swipe Files" or "Corey" for special treatment:

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Videodeck — Done-for-you video production with an expert team at an affordable price.
Dofollow — My go-to service for sourcing high-quality backlinks in ethical ways to help you rank higher in Google.
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