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Idea 💡

Build integrations with complementary products.

Let's call it integrations as marketing. By building direct integrations with other tools your customers use, you not only make your product more useful and sticky, but also open opportunities for co-marketing.

As an integration partner, you can then get mentioned in partner's newsletters, blog, changelog, and knowledge base.

Examples 🔍

Use account mapping to find mutual customers you can run campaigns to:

Announce the integration partnership on your blog like Attentive:

https://www.attentivemobile.com/blog/attentive-daasity-creating-personalized-customer-experiences

Get listed on integration partners' sites like SavvyCal is for Podia:

Resources 📚

The No-Nonsense Guide to Marketing Integrations in 2021

Marketing Integrations and Tech Partnerships: Everything You Need to Know

Cheers,
Corey

p.s. want my brain-power on marketing your business? Book a Marketing Power Hour or invest in a Swipe Files Membership.

Swipe Files does not have sponsors. We have partners.

We partner with trusted top-tier service providers. In fact, I reached out to them — each one has been carefully selected and vetted so I have 100% confidence in recommending them to you. Doing business with them supports this newsletter. 😊

See how these services can help you grow and mention "Swipe Files" or "Corey" for special treatment:

Conversion Factory — My SaaS marketing and design agency without the BS of unpredictable costs or contracts.
ReactSquad — The only developer matchmaking service for SaaS startups focused on vetted engineers who focus on React & Node.js.
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Videodeck — Done-for-you video production with an expert team at an affordable price.
Dofollow — My go-to service for sourcing high-quality backlinks in ethical ways to help you rank higher in Google.
Embarque — Level up your content and SEO at an affordable price, from keyword research to content production to promotion.
A Team Overseas — Proactive VAs for founders who need more than just order-takers.
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