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How Live Sports Took Over the Media Business (ft. Sara Fischer)

Inside the sports media money machine.

Scott Galloway

Jun 23

∙

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Traditional media is in trouble almost everywhere you look — except the one corner where the money keeps pouring in.

In this Prof G+ Deep Dive, Scott sits down with Axios correspondent Sara Fischer to unpack why live sports has become the most valuable real estate in media: the last thing audiences will watch in real time, sit through the ads for, and sh…

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