Today's newsletter is proudly supported by xFusion 🎉

A few years ago I referred one of my consulting clients, SavvyCal, to xFusion to get help with customer support. And after seeing first-hand just how much positive impact it had on the business, I decided to partner with them to help more startups get access to reliable, affordable customer support reps. They thoroughly train every single support rep on best practices and hold them to a high standard so you never have to sweat about your support ticket queue again. Mention "Corey" or "Swipe Files" and get 5% off your first month.

Check out xFusion →

Idea 💡

Invest in YouTube ads to gain traction.

YouTube makes for an interesting ad platform to advertise SaaS products because you can both advertise on specific channels and target specific demographics.

Two more interesting features of YouTube ads that make for a unique fit for SaaS:

You can target people on YouTube based on their search intent in Google.
In most cases, you only pay for people who watch past the 5-second skip delay.

Examples 🔍

Danielle Hope Diamond

@dhopediamond

@coreyhainesco Yes! Can’t give exact numbers but these B2B ads have been doing awesome on YT: Loom: https://vimeo.com/592557056 https://vimeo.com/592557930 (Freemium offers work particularly well) NYSHEX: https://vimeo.com/592557056 User Interviews: https://youtu.be/lsd-bXg3N_c
             

Corey Haines 💡

@coreyhainesco

Anyone successfully run YouTube ads to grow their SaaS?

4:31 PM • Aug 28, 2021

Retweets

Likes

Read 2 replies

Chris Frantz

@frantzfries

@coreyhainesco We did one with Google when they launched what is now the current version of YT ads. https://www.thinkwithgoogle.com/marketing-strategies/video/trueview-ad-statistics/ We went all in so much that we kind of became a meme when people talked about which brands they were tired of seeing ads for 😅 It worked though, cheaper than FB.
             

Corey Haines 💡

@coreyhainesco

@frantzfries Ooo do you have any examples or case studies you can share?

1:50 PM • Aug 28, 2021

Retweets

Likes

Read 1 replies

Resources 📚

How to Use YouTube Ad Sequencing for SaaS

SaaS video ad examples

Cheers,
Corey

p.s. want my brain-power on marketing your business? Book a Marketing Power Hour or invest in a Swipe Files Membership.

Swipe Files does not have sponsors. We have partners.

We partner with trusted top-tier service providers. In fact, I reached out to them — each one has been carefully selected and vetted so I have 100% confidence in recommending them to you. Doing business with them supports this newsletter. 😊

See how these services can help you grow and mention "Swipe Files" or "Corey" for special treatment:

Conversion Factory — My SaaS marketing and design agency without the BS of unpredictable costs or contracts.
ReactSquad — The only developer matchmaking service for SaaS startups focused on vetted engineers who focus on React & Node.js.
xFusion — Get trained, reliable, and affordable customer support reps ready to go for your business.
Sales.co — Cold email from idea generation to A/B testing, all you have to do is show up for the sales call.
Videodeck — Done-for-you video production with an expert team at an affordable price.
Dofollow — My go-to service for sourcing high-quality backlinks in ethical ways to help you rank higher in Google.
Embarque — Level up your content and SEO at an affordable price, from keyword research to content production to promotion.
A Team Overseas — Proactive VAs for founders who need more than just order-takers.
Latin Remote Workers — Save up to 70% on salaries by hiring exceptional talent from Latin America.
Testimonial Hero — Done-for-you professional video testimonials and case studies.