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In an era where content creation is easier than ever, content authority is the key to ranking high and maximizing SEO. And despite what the Threadbois will tell you, backlinks are still king. That's why I'm excited to partner with Dofollow as my go-to recommendation for sourcing high-quality backlinks. Going from the bottom of page 1 to the top can be the difference of thousands of dollars in MRR. And with so many shady SEO practitioners out there, I'm glad to have a trustworthy team I can confidently recommend. Make sure to mention "Corey" or "Swipe Files."

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Idea 💡

Retarget LinkedIn audiences on Facebook.

LinkedIn has unmatched firmographic data, yet most marketers rarely consider running LinkedIn conversion ads—they're often far too expensive.

But you can combine LinkedIn's B2B targeting with Facebook's conversion-focused ad platform to create a highly-targeted B2B funnel.

Here's how:

Create a LinkedIn ads campaign promoting an article or landing page using the “website visits” objective. Make sure your article or landing page has a quality lead gen offer and that your pixel tracks the conversion.
On Facebook, create a custom audience targeting the visitors who visited your article or landing page from your LinkedIn ads campaign but didn’t convert.
Run a Facebook "conversions" campaign to this audience promoting your lead gen offer.

Taking this approach, your CPC and ROAS could be much lower than you’d get if you ran the entire lead gen campaign through LinkedIn’s ad network.

Resources 📚

Why Your B2B LinkedIn Ads for SaaS Aren’t Working and What to Do About It

Cheers,
Corey

p.s. want my brain-power on marketing your business? Book a Marketing Power Hour or invest in a Swipe Files Membership.

Swipe Files does not have sponsors. We have partners.

We partner with trusted top-tier service providers. In fact, I reached out to them — each one has been carefully selected and vetted so I have 100% confidence in recommending them to you. Doing business with them supports this newsletter. 😊

See how these services can help you grow and mention "Swipe Files" or "Corey" for special treatment:

Conversion Factory — My SaaS marketing and design agency without the BS of unpredictable costs or contracts.
ReactSquad — The only developer matchmaking service for SaaS startups focused on vetted engineers who focus on React & Node.js.
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Sales.co — Cold email from idea generation to A/B testing, all you have to do is show up for the sales call.
Videodeck — Done-for-you video production with an expert team at an affordable price.
Dofollow — My go-to service for sourcing high-quality backlinks in ethical ways to help you rank higher in Google.
Embarque — Level up your content and SEO at an affordable price, from keyword research to content production to promotion.
A Team Overseas — Proactive VAs for founders who need more than just order-takers.
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