Today's newsletter is proudly supported by ReactSquad 🎉

Looking for an experienced React developer who doesn't need to be micro-managed? I decided to partner with ReactSquad after experiencing first-hand how hard it was to hire a reliable engineer without paying Silicon Valley salary rates. All you have to do is tell them about who you're looking for, they'll find a match within 24 hours, interview your match, and then start your 7-day free trial. There's no minimum commitment and if you're not happy, they'll find a replacement for free. Make sure to mention "Corey" or "Swipe Files."

Check out ReactSquad →

Idea 💡

Create a shared Slack channel for new customers.

The more personalized a trial user’s first time experience, the more likely they are to get value out of your product and convert to a paid user.

One high-labor way to personalize onboarding is to set up an automation to automatically invite new trial users to a shared Slack channel where your customer support team is available. This could make sense for high-margin businesses or those just starting out and wanting to collect as much user feedback as possible.

Some benefits:

It’s an unexpected level of service that “wows” users at the premium experience they’re receiving while being trial users.
It’s also your “in” to naturally start a conversation with trial users that can work far better than an email drip sequence.

Even if a customer doesn’t convert immediately, you can leave the channel open. It helps you stay top of mind when they are in the market for your product.

Examples 🔍

Implementation channel — Whether a customer is on a trial, they've just signed an annual contract, or they're on a free plan upgrading to a paid plan, setting up an implementation channel can help customers move along by providing a shared space to ask questions.

Pilot channel — If you sell pilots of your SaaS, a shared Slack channel is a must to keep tabs on how things are going and have an easy way to troubleshoot issues.

Ongoing support channel — Even post-purchase, a shared Slack channel is a great way to provide dedicated support if that's built in to the agreement with the customer.

Resources 📚

4 ways Slack Connect keeps customers and partners connected

Slack Shared Channels: The Ultimate Cheat Sheet 2021

How to Use Slack's New Shared Channels: 6 Ways They'll Help You Send Even Fewer Emails

Cheers,
Corey

p.s. want my brain-power on marketing your business? Book a Marketing Power Hour or invest in a Swipe Files Membership.

Swipe Files does not have sponsors. We have partners.

We partner with trusted top-tier service providers. In fact, I reached out to them — each one has been carefully selected and vetted so I have 100% confidence in recommending them to you. Doing business with them supports this newsletter. 😊

See how these services can help you grow and mention "Swipe Files" or "Corey" for special treatment:

Conversion Factory — My SaaS marketing and design agency without the BS of unpredictable costs or contracts.
ReactSquad — The only developer matchmaking service for SaaS startups focused on vetted engineers who focus on React & Node.js.
xFusion — Get trained, reliable, and affordable customer support reps ready to go for your business.
Sales.co — Cold email from idea generation to A/B testing, all you have to do is show up for the sales call.
Videodeck — Done-for-you video production with an expert team at an affordable price.
Dofollow — My go-to service for sourcing high-quality backlinks in ethical ways to help you rank higher in Google.
Embarque — Level up your content and SEO at an affordable price, from keyword research to content production to promotion.
A Team Overseas — Proactive VAs for founders who need more than just order-takers.
Latin Remote Workers — Save up to 70% on salaries by hiring exceptional talent from Latin America.
Testimonial Hero — Done-for-you professional video testimonials and case studies.