Hello, GrowthHackers!

Welcome to your daily unfair advantage.

Every morning, we cut through the noise to bring you sharp insights, fast news, and fresh sparks to light up your brain and fuel your hustle. From scrappy hacks to big tech moves, AI shifts to culture flips this is your intel to stay ahead, move fast, and break boring.

Think of it as your growth-fueled espresso shot.
Short. Smart. Addictive.

Let’s dive in.👇

Quick Hits

Spotify now lets you stream narrated magazine articles, too
(Spotify slowly turning into “consume all media here.)
LinkedIn shares video creation tips based on platform trends
(Even LinkedIn became a creator economy app 😭)
The real risk of AI is marketing commoditization
(The real risk of AI isn’t replacement. It’s everyone sounding the exact same )

The Growth joke of the day

The real SEO challenge now isn’t ranking.
It’s sounding human enough to stand out from the AI content flood.

What's New in Growth Hacking/Growth Marketing?

Strategies

Google Says AI Mode Can Now Scale Faster Across Languages
Google’s Liz Reid told NDTV that expanding AI Mode across countries and languages has been easier than with earlier features.In a post-keynote interview, Google's Liz Reid told NDTV that AI Mode's multilingual models have made it easier to expand across countries and languages.
What ClickUp’s mass layoff tells us about the future of work
AI’s biggest champions have argued for some time that the technology will usher in an era of unprecedented productivity gains, richly rewarding workers who harness it while displacing those who don’t.
Modern Local SEO & AI Visibility: How To Get Clients Into AI Results
How do I get keyword research to work for AI search results?AI recommendations for local businesses run on trust signal activity, such as keyword-rich, consistent engagement that on-page SEO alone doesn’t generate.
7-Eleven data breach affects over 185,000 people’s personal data
Data breach notification service Have I Been Pwned says a data breach at convenience store chain 7-Eleven affects over 185,000 people, including their names, dates of birth, and physical addresses.
X looks to improve its incentives for original creators
X continues to target aggregator accounts in an effort to ensure that original creators get the credit they deserve for their content, with X’s head of product Nikita Bier providing a new update on the platform’s efforts to redistribute revenue from its creator revenue share scheme to creators.
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People

Reddit CEO: LLMs ‘Would Not Exist’ Without Reddit Data
Reddit CEO Steve Huffman said large language models “would not exist as we know them” without Reddit’s content. He called the platform’s user-generated data “modern oil” for AI.

What's New in Artificial Intelligence (AI)

Consumers want AI ads with a human touch
Consumers are giving mixed signals about AI content in marketing. People like ads and content that feel useful and relevant, but many are still turned off by marketing that comes across as robotic, emotionally empty, or a little too invasive.
Universal Music Group and TikTok renew agreement to combat unauthorized AI music
Universal Music Group (UMG) and TikTok recently announced the renewal of their licensing agreement, which includes a commitment to get rid of unauthorized AI-generated music from the platform improve how artists and songwriters are credited.

Last week Viktor wrote a brief, built a landing page, and opened a pull request.

Last week, Viktor wrote a campaign brief, built a landing page, opened a pull request, generated a board-ready PDF from live Stripe data, and sent a follow-up email to a churned customer. All from Slack. Same colleague that also pulls your reports and monitors your dashboards. 5,700+ teams. 3,000+ integrations.

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