Hello, GrowthHackers!

Welcome to your daily unfair advantage.

Every morning, we cut through the noise to bring you sharp insights, fast news, and fresh sparks to light up your brain and fuel your hustle. From scrappy hacks to big tech moves, AI shifts to culture flips this is your intel to stay ahead, move fast, and break boring.

Think of it as your growth-fueled espresso shot.
Short. Smart. Addictive.

Let’s dive in.👇

Quick Hits

Threads expands trending topic summaries to more regions
(If you can’t keep up, the summary will.)
TikTok expands Out of Phone campaigns
(Digital attention going IRL)
Etsy launches its app within ChatGPT as it continues its AI push
(E-commerce entering the chat… literally)

The Growth joke of the day

Why did brands stop asking “Where should we advertise?”
Because now the answer is: everywhere… including inside a conversation.

What's New in Growth Hacking/Growth Marketing?

Strategies

Google On Keyword Fragmentation And User Needs In AI Search
Google’s Liz Reid explained on the Bloomberg Odd Lots podcast how AI Mode and AI Overviews are enabling detailed, need-based query patterns that create new challenges for Google. This points to a consequential change in search behavior that directly impacts how to approach SEO.
How RevOps teams should adapt as martech and adtech converge
As revenue tech stacks merge, B2B teams need new structures, shared metrics, and cross-functional pods to break silos and drive growth.
Reddit releases new small business marketing guide
Reddit published a new guide for small businesses that are looking to make use of the platform’s evolving ad tools and tap into the value of subreddit communities, which now play a key role in the product discovery process for many consumers.
Hackers steal students’ data during breach at education tech giant Instructure
Education tech giant Instructure has confirmed a data breach affecting students’ private information. The hacking and extortion gang ShinyHunters claimed responsibility for the breach.
Meta will use AI to analyze height and bone structure to identify if users are underage
Meta will start using AI to scan photos and videos for visual clues to see if a user is under 13 and should be removed from Facebook and Instagram, the company announced on Tuesday. These visual clues include a person’s height or bone structure, it said.
Image AI models now drive app growth, beating chatbot upgrades
Image model releases are driving growth for AI mobile apps, generating 6.5x more downloads than traditional model updates, according to a new report from app intelligence provider Appfigures.
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People

Nicolas Sauvage is betting on the boring parts of AI
Nicolas Sauvage believes it takes four years for the best bets to look obvious — thinking that he shared on stage last week at StrictlyVC’s San Francisco event, which TDK Ventures co-hosted.

What's New in Artificial Intelligence (AI)

Why AI Search Skips Your Content (And How to Diagnose Where It’s Failing)
AI search systems still rely on crawlers. If your pages block crawl access, depend on unexecuted JavaScript rendering, or bury content behind authentication walls, nothing downstream matters.
Google: Browsy Queries May Favor Full SERPs, Not AI
Google’s Liz Reid recently discussed what goes on behind the scenes of AI Search and introduces a relatively new concept, Browsy Queries. Her feedback offers insights on what SEOs should be focusing on right now in order to perform better in AI search surfaces.

Headline: Your marketing stack reports to one place now.

Your media buyer opens Slack at 8am. There's already a cross-platform brief in #growth: Google Ads spend vs. ROAS, Meta CPA by campaign, Stripe revenue by channel. Viktor posted it at 6am. Nobody asked for it.

Same colleague caught a spend spike overnight on your brand campaign. Flagged it before anyone logged in. The problem was handled before the first standup.

Your strategist reviews trends. Your account manager checks attribution. Same Slack channel. Same colleague. Before anyone's first coffee.

Google Ads, Meta, Stripe. One message. No Looker. No Data Studio. No dashboard tab left open since Tuesday.

11,000+ teams use Viktor daily. SOC 2 certified. Your data never trains models.

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