Today's newsletter is proudly supported by Embarque 🎉

For two years in a row, SaaS founders and marketers reported content as the #1 driver of growth according to the State of SaaS Marketing Report. That's why I'm excited to partner with Embarque to help more startups level up their content and SEO with affordable done-for-you content production. With clients like Riverside, MentorCruise, EmailOctopus, and VEED... these folks know what they're doing. They'll handle the whole process from keyword research to backlink building. Make sure to mention "Corey" or "Swipe Files."

Check out Embarque →

Idea 💡

Publish a graphic novel based on your customer persona.

Yep, as wacky as it sounds, it's legit.

Examples 🔍

The API-First World by Postman

Resources 📚

Postman’s Series D Funding and the API-First World

A Postman Sneak Peek: “The API-First Transformation” Book

Cheers,
Corey

p.s. want my brain-power on marketing your business? Book a Marketing Power Hour or invest in a Swipe Files Membership.

Swipe Files does not have sponsors. We have partners.

We partner with trusted top-tier service providers. In fact, I reached out to them — each one has been carefully selected and vetted so I have 100% confidence in recommending them to you. Doing business with them supports this newsletter. 😊

See how these services can help you grow and mention "Swipe Files" or "Corey" for special treatment:

Conversion Factory — My SaaS marketing and design agency without the BS of unpredictable costs or contracts.
ReactSquad — The only developer matchmaking service for SaaS startups focused on vetted engineers who focus on React & Node.js.
xFusion — Get trained, reliable, and affordable customer support reps ready to go for your business.
Sales.co — Cold email from idea generation to A/B testing, all you have to do is show up for the sales call.
Videodeck — Done-for-you video production with an expert team at an affordable price.
Dofollow — My go-to service for sourcing high-quality backlinks in ethical ways to help you rank higher in Google.
Embarque — Level up your content and SEO at an affordable price, from keyword research to content production to promotion.
A Team Overseas — Proactive VAs for founders who need more than just order-takers.
Latin Remote Workers — Save up to 70% on salaries by hiring exceptional talent from Latin America.
Testimonial Hero — Done-for-you professional video testimonials and case studies.