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Idea 💡

Repurpose content for multiple formats and platforms.

Most content gets published once on its original platform and then it's gone into the ether.

Content repurposing aids your marketing in two ways:

It extends the lifespan of all your content by resurfacing it over time.
It increases the output across multiple platforms to grow your audience.

Examples 🔍

Ramli John 🇨🇦

@RamliJohn

              Podcasts are the ultimate form of content. With one podcast episode, you can create at least 11 other types of content! Here's how—with examples: 🧵👇
             

9:30 AM • May 18, 2021

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Procket takes your webinars, podcasts, and call transcripts to turn them into multiple posts for your brand.

Content Remix turns podcast transcripts into thoughtful articles for you.

Resources 📚

Backlinko's guide to repurposing content

The Ultimate Guide to Repurposing Content: 12 Ways to Extend the Life of Every Article You Write

The Guide To Repurposing Your Content Marketing Assets In 2021 (Tactics You Can Use Today)

Cheers,
Corey

p.s. want my brain-power on marketing your business? Book a Marketing Power Hour or invest in a Swipe Files Membership.

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