Today's newsletter is proudly supported by Embarque 🎉

For two years in a row, SaaS founders and marketers reported content as the #1 driver of growth according to the State of SaaS Marketing Report. That's why I'm excited to partner with Embarque to help more startups level up their content and SEO with affordable done-for-you content production. With clients like Riverside, MentorCruise, EmailOctopus, and VEED... these folks know what they're doing. They'll handle the whole process from keyword research to backlink building. Make sure to mention "Corey" or "Swipe Files."

Check out Embarque →

Idea 💡

Release open-source projects as a way to gain exposure for your product.

Open-source projects have a unique combination of ingredients that make it a great marketing tactic:

Free to use and customize
Easy to share
Can rise in popularity with GitHub Stars
The more it's used, the more it's exposed to others
Usually related to your product offering

Plus, open-source projects are inherently valuable, which makes users grateful and more likely to reciprocate a share or sale.

Examples 🔍

How Segment survived its brush with death to become a customer data infrastructure unicorn

Corey Haines

@coreyhainesco

Who's released open-source software to get exposure for their SaaS?    I believe @segment started as analytics.js    @usefathom made V1 of their product open-source for people looking to roll their own privacy-centric analytics.    Any others?

7:0 AM • Aug 25, 2021

Retweets

Likes

Read 6 replies

Resources 📚

Choosing open source as a marketing strategy

Open Source: From Community to Commercialization

Cheers,
Corey

p.s. want my brain-power on marketing your business? Book a Marketing Power Hour or invest in a Swipe Files Membership.

Swipe Files does not have sponsors. We have partners.

We partner with trusted top-tier service providers. In fact, I reached out to them — each one has been carefully selected and vetted so I have 100% confidence in recommending them to you. Doing business with them supports this newsletter. 😊

See how these services can help you grow and mention "Swipe Files" or "Corey" for special treatment:

Conversion Factory — My SaaS marketing and design agency without the BS of unpredictable costs or contracts.
ReactSquad — The only developer matchmaking service for SaaS startups focused on vetted engineers who focus on React & Node.js.
xFusion — Get trained, reliable, and affordable customer support reps ready to go for your business.
Sales.co — Cold email from idea generation to A/B testing, all you have to do is show up for the sales call.
Videodeck — Done-for-you video production with an expert team at an affordable price.
Dofollow — My go-to service for sourcing high-quality backlinks in ethical ways to help you rank higher in Google.
Embarque — Level up your content and SEO at an affordable price, from keyword research to content production to promotion.
A Team Overseas — Proactive VAs for founders who need more than just order-takers.
Latin Remote Workers — Save up to 70% on salaries by hiring exceptional talent from Latin America.
Testimonial Hero — Done-for-you professional video testimonials and case studies.