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Idea 💡

Set up dynamic email capture to optimize building your email list.

"Dumb" email capture tools are a relic of the past. It's silly to me that we're still using tools that show email capture popups to visitors who are already subscribed to the newsletter.

On-site CTAs should dynamically change based on who they are, their lifecycle (e.g. prospect, customer, past customer, etc), and which page their on.

Examples 🔍

Show an opt-in to anonymous visitors and don't show an opt-in for subscribers

The SaaS playbook

Personalized content upgrades

Resources 📚

RightMessage CTA Funnels

Cheers,
Corey

p.s. want my brain-power on marketing your business? Book a Marketing Power Hour or invest in a Swipe Files Membership.

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