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Idea 💡

Send a "mistake" email right before Black Friday.

During the holiday season, everyone is eager to get their hands on a juicy deal.

But when everyone offers a deal, is it really a deal anymore?

That's why a phony "mistake" email that uncovers an exclusive deal works so well. It looks and feels authentic, even if it truly is a gimmick.

I wouldn't recommend doing this any more frequently than once a year, but it's a fun tactic you can mix in every other year.

Examples 🔍

Did Brooklinen Just Send the Most Genius Marketing Email Ever?

The Hustle

@TheHustle

We (@theSamParr) accidentally sent this email to millions of people about our Black Friday Trends deal...    We're all freaking out, so help us out and save $200 on a Trends membership by signing-up right now.    $99 bucks for the first 500 people.    https://bit.ly/3fCwSvd  

6:54 PM • Nov 25, 2020

Retweets

Likes

Read 5 replies

Resources 📚

🤷‍♂️ no real strategic articles or guides here. Get creative!

Cheers,
Corey

p.s. want my brain-power on marketing your business? Book a Marketing Power Hour or invest in a Swipe Files Membership.

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