Today's newsletter is proudly supported by ReactSquad 🎉

Looking for an experienced React developer who doesn't need to be micro-managed? I decided to partner with ReactSquad after experiencing first-hand how hard it was to hire a reliable engineer without paying Silicon Valley salary rates. All you have to do is tell them about who you're looking for, they'll find a match within 24 hours, interview your match, and then start your 7-day free trial. There's no minimum commitment and if you're not happy, they'll find a replacement for free. Make sure to mention "Corey" or "Swipe Files."

Check out ReactSquad →

Idea 💡

Buy ads on popular podcasts to gain exposure to their audiences.

Podcast ads are mainly a brand play. They're probably not going to lead to a massive amount of sign ups or new customers. But they'll definitely get you awareness.

And sometimes, awareness is what you need to kickstart things.

Podcasts are great at building relationships. They're attention retainers, not attention gainers.

Running ads gets you plugged straight into the attention veins of the podcast.

Examples 🔍

Ahrefs spent $51,975 on podcast ads.

I spent $10k to promote SavvyCal on a few podcasts, including Creative Elements and Upside.fm. We didn't see a flood of new sign ups when the ads first went live, but there's been a slow trickle of attributable leads from them.

Resources 📚

Podcast Advertising: Ultimate Guide to Podcast Ads in 2021

The Comprehensive Guide to Podcast Advertising

Podcast Advertising – The Ultimate Guide

Cheers,
Corey

p.s. want my brain-power on marketing your business? Book a Marketing Power Hour or invest in a Swipe Files Membership.

Swipe Files does not have sponsors. We have partners.

We partner with trusted top-tier service providers. In fact, I reached out to them — each one has been carefully selected and vetted so I have 100% confidence in recommending them to you. Doing business with them supports this newsletter. 😊

See how these services can help you grow and mention "Swipe Files" or "Corey" for special treatment:

Conversion Factory — My SaaS marketing and design agency without the BS of unpredictable costs or contracts.
ReactSquad — The only developer matchmaking service for SaaS startups focused on vetted engineers who focus on React & Node.js.
xFusion — Get trained, reliable, and affordable customer support reps ready to go for your business.
Sales.co — Cold email from idea generation to A/B testing, all you have to do is show up for the sales call.
Videodeck — Done-for-you video production with an expert team at an affordable price.
Dofollow — My go-to service for sourcing high-quality backlinks in ethical ways to help you rank higher in Google.
Embarque — Level up your content and SEO at an affordable price, from keyword research to content production to promotion.
A Team Overseas — Proactive VAs for founders who need more than just order-takers.
Latin Remote Workers — Save up to 70% on salaries by hiring exceptional talent from Latin America.
Testimonial Hero — Done-for-you professional video testimonials and case studies.