Today's newsletter is proudly supported by Conversion Factory 🎉

I started Conversion Factory to help startups go from a nice-to-have to a must-have. We're the only product marketing agency accessible on a subscription. That's right — no quotes, no scopes, no billable hours, no contracts. Pay us a flat fee (we have 100% transparent pricing on our site) and we'll fly through your backlog. Follow the link to check out our example work and learn more about how we can help.

Check out Conversion Factory →

Idea 💡

Create a free music playlist.

You could:

Curate existing music into a playlist on Spotify, YouTube, SoundCloud, or other streaming services.
Produce original music for people to listen to or use in their own original creations.

Examples 🔍

Harris Heller

Harris created a 100% free and copyright free music album for his audience to use however they want. Streamers and YouTubers can't use copyrighted music in their videos... it's a huge pain. Their videos get demonetized, taken down, and sometimes they even get fined.

So Harris decided to put his own money and resources into creating a huge library of music for anyone to use. This way, he's solving a huge pain point for his audience as well as getting exposure to grow his audience. He'll know get attributed for the song every time it gets used in a video, giving him free exposure to tens of millions of people passively and completely for free.

Check out the tweet that announced it and learn more about it →

Alex Hillman mentioned this in the Everything Is Marketing podcast.

Julian Shapiro

Julian creates online handbooks on a variety of topics including writing. One of his more practical pieces of advice is to listen to instrumental music that helps you get into flow.

Julian curated a Spotify playlist of his favorite instrumental songs and shared it on Twitter. Now it gets shared by hundreds of people, gets natural discovery in Spotify, and builds goodwill with his audience. For hundreds (or potentially thousands) of people like myself, it's become a go-to resource while I write.

Check out the Spotify playlist →

Barilla

Barilla has an official Spotify account with different playlists of which total length is the time it takes you to cook their pasta. This way, you just use a playlist instead of a timer.

Mojca Žove

@mojcamars

BRILLIANT MARKETING ALERT 🚨    Today I learned that @Barilla has an official Spotify account with different playlists of which total length is the time it takes you to cook their pasta.    Different playlist for different pasta.     So instead of using a timer, you just vibe.    🤯👏👏

6:24 AM • Mar 5, 2021

Retweets

100

Likes

Read 4 replies

Check out the Spotify playlist →

Resources 📚

Iron Skullet's guide to curating a Spotify playlist

Cheers,
Corey

p.s. want my brain-power on marketing your business? Book a Marketing Power Hour or invest in a Swipe Files Membership.

Swipe Files does not have sponsors. We have partners.

We partner with trusted top-tier service providers. In fact, I reached out to them — each one has been carefully selected and vetted so I have 100% confidence in recommending them to you. Doing business with them supports this newsletter. 😊

See how these services can help you grow and mention "Swipe Files" or "Corey" for special treatment:

Conversion Factory — My SaaS marketing and design agency without the BS of unpredictable costs or contracts.
ReactSquad — The only developer matchmaking service for SaaS startups focused on vetted engineers who focus on React & Node.js.
xFusion — Get trained, reliable, and affordable customer support reps ready to go for your business.
Sales.co — Cold email from idea generation to A/B testing, all you have to do is show up for the sales call.
Videodeck — Done-for-you video production with an expert team at an affordable price.
Dofollow — My go-to service for sourcing high-quality backlinks in ethical ways to help you rank higher in Google.
Embarque — Level up your content and SEO at an affordable price, from keyword research to content production to promotion.
A Team Overseas — Proactive VAs for founders who need more than just order-takers.
Latin Remote Workers — Save up to 70% on salaries by hiring exceptional talent from Latin America.
Testimonial Hero — Done-for-you professional video testimonials and case studies.