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Idea 💡

Moneyball marketing is all about playing smarter, not harder.

It's about analytics, statistics, and numbers, rather than opinions, intuitions, or appearances.

There are a lot of marketing activities that feel like you're making progress. Lots of tweets. Lots of posts. Lots of emails. Lots of announcements.

And then there are marketing activities that actually drive progress toward goals. There's a big difference.

Moneyball marketing is founded on three core tenants:

Think differently — When everyone zigs, you zag.
Think numbers — Focus on optimizing leading indicators, not lagging indicators.
Think results — Revenue is your north star, not followers/subscribers/impressions/SERPs/etc

If you're the David to an industry's Goliath, an Oakland A's to the Yankees, the underdog with a smaller budget, less talent, and less brand... you have to use moneyball marketing to win.

Examples 🔍

Derrick Reimer

@derrickreimer

For our latest crazy idea...    🚨 We'll BUY OUT your annual Calendly subscription!    Is this for real? You betcha.    Are we crazy for doing this? Probably.    Here's how it works 👇    https://savvycal.com/calendly-buyout  

savvycal.com

We'll Buy Your Calendly Annual Subscription

We'll buy you out of your annual Calendly subscription. Seriously.

8:4 AM • Jan 21, 2021

Retweets

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Resources 📚

Moneyball for Marketers

Lessons From Moneyball About Marketing, Profits and Business.

Moneyball Principles for Content Marketing

Cheers,
Corey

p.s. want my brain-power on marketing your business? Book a Marketing Power Hour or invest in a Swipe Files Membership.

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