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Idea 💡

Create competitor comparison pages.

These can serve two purposes:

Siphon traffic from competitors in Google
Link internally to help website visitors make a decision on your product/service

Many perceive competitor comparison pages to be too aggressive, pushy, or critical. I've also heard hesitations around making website visitors aware of competitors and sending business away.

But the fact is that buyers are more educated than ever before. People love to comparison shop. Whether it's software, sneakers, or solar, comparisons help people make decisions.

If they're looking for a comparison, wouldn't you want to be able to provide that?

Examples 🔍

SavvyCal vs Calendly

Speaking as a consultant to SavvyCal, we found that one of the most common hesitations people had was how it was different than Calendly. Your home page should communicate your differentiation, but sometimes you need to explicitly call it out and compare.

Leesa vs Purple

While this strategy works extremely well in SaaS, this strategy can also work in e-commerce. There are multiple e-commerce companies that are using this strategy to capitalize on their competition's branded queries.

Huel vs Soylent

Huel gets pretty technical with a table that compares nutritional facts.

Resources 📚

Competitor Comparison Landing Pages: A Strategic Approach for B2B SaaS

Podia's hub of competitor comparison pages

How to create a first-class product comparison page

Swipe Files comparison pages teardowns

Cheers,
Corey

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