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Sales and marketing are two sides of the same coin. And there's no better way to generate results tomorrow than through email outreach. I couldn't be more excited to partner with Sales.co to help more startups do cold email well. They handle everything from idea generation to a/b testing. All you have to do is show up for the sales call. Founded by two software engineers, their approach is data-driven and scalable, and they only care about bringing you qualified leads. Make sure to mention "Corey" or "Swipe Files."

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Idea 💡

Create beef to draw attention to yourself/your brand.

Music artists have been using beef as a marketing tool for decades.

Rapper Meek Mill publicly called out Drake for not writing his own songs. In response, Drake released two diss tracks about Meek Mill. But at the end of the day, Meek Mill won because of the exposure and fame he gained from the beef he created.

Brands and personalities have the same opportunity by publicly targeting incumbents, competitors, and rivals.

Examples 🔍

Andrew Gazdecki

@agazdecki

Confident saying http://bootstrappers.com by @microacquire will become one of the most meaningful & impactful publication for the startup community within 1-year.    Writing inspiring stories of profitable bootstrapped startups with $1m+ in revenue.    @TechCrunch want to bet? $10k?

8:30 AM • Aug 20, 2021

Retweets

346

Likes

Read 51 replies

DuckDuckGo

@DuckDuckGo

Google embedded a new tracking method called FLoC in Chrome & is turning it on by default.    Consequently, we've enhanced the tracker blocking in our Chrome extension to block FLoC (update pending store approval).    Extension:  https://chrome.google.com/webstore/detail/duckduckgo-privacy-essent/bkdgflcldnnnapblkhphbgpggdiikppg    Post:  https://spreadprivacy.com/block-floc-with-duckduckgo/  

chrome.google.com

DuckDuckGo Privacy Essentials

Simple and seamless privacy protection for your browser.

5:4 AM • Apr 9, 2021

523

Retweets

1235

Likes

Read 29 replies

DHH

@dhh

Wow. I'm literally stunned. Apple just doubled down on their rejection of HEY's ability to provide bug fixes and new features, unless we submit to their outrageous demand of 15-30% of our revenue. Even worse: We're told that unless we comply, they'll REMOVE THE APP.

12:4 PM • Jun 16, 2020

4035

Retweets

14622

Likes

Read 1074 replies

Resources 📚

Have an Enemy

Your Marketing Should Pick a Fight! 5 Ways to Build a Remarkable Brand by Being Contrarian

'Picking a fight' with Apple was always Basecamp's marketing strategy

Oatly picking a fight = marketing?

What's Beef? Beef is a grassroots marketing tool

"Rap Beef" Changes The Marketing Game

Cheers,
Corey

p.s. want my brain-power on marketing your business? Book a Marketing Power Hour or invest in a Swipe Files Membership.

Swipe Files does not have sponsors. We have partners.

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