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Idea 💡

Create awards to draw attention to your brand.

There's no denying it: People love receiving awards. They'll put a badge on their site, shout it from the social media rooftops, and brag to their neighbors about them.

And some companies capitalize on this fact by creating and distributing awards themselves.

Examples 🔍

G2's "Best Tech Cities"

In an effort to build new backlinks, G2 theorized that they could create pillar page-type reports on 25 American tech hubs and 10 countries that used customer review data.

And it worked! Not only did they get tens of thousands of impressions, the campaign resulted in over 350 new backlinks.

Silicon Alley Awards

Jason Calacanis wasn't always the self-proclaimed "greatest angel investor of all-time." In fact, to gain attention and make a name for himself and his media company, Jason started the Silicon Alley Awards.

The strategy goes as following: Figure out who has the biggest following and influence, put some at the top to boost their ego and share, put some at the bottom to create controversy and outrage, and then sit back and watch it go viral.

Drift's Top Conversational Marketers

Talk about name-dropping... Drift released many exclusive lists for several marketing categories. But the best of them all is a list of the top 50 conversational marketers.

I don't think they just pulled names out of the hat for this one, but it's certainly more of a marketing ploy than a legitimate. Nonetheless, people love it and it's a great way to gain exposure.

Resources 📚

How G2 Crowd Uses Award Campaigns to Get Backlinks in a Competitive Environment

Congratulations To The Winners Of The 2009 Silicon Alley Awards!

Meet Drift's Top 50 Conversational Marketers Of 2019

Cheers,
Corey

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