🤔 Random thought... Why is it called peanut butter when there's zero butter involved?
You're reading Fri-yay 🤑—the only marketing newsletter that rewards you for becoming a smarter marketer. But before we dive in… Today's newsletter AND PAINKILLER giveaway 🎁 (entry details below) are sponsored by AnotherZero…
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Consider positioning your offer in an existing category, then show what makes yours unique.
🧠 Brainy Breakdown
Buyers don't want to decode what you're selling. They want to understand it lightning-fast. A great way to help them do that? Position your product in a category buyers already recognize, then show them what makes you different.
That's exactly what RXBAR did.
Protein bars are an existing category buyers already know and trust. But "clean" is the twist that made RXBAR stand out—and likely get paid the big bucks. (RXBAR went from $0 to a $600M acquisition in less than four years. Coincidence? We think not.)
🎉 One-click Quiz
Now you know the tip, but do you know *why* it works? Put your brain to the test and enter for a chance to winthePAINKILLER messaging system (value $475). 🎁 All you've gotta do is answer this question correctly:
Which buyer psychology technique does this week's Brainy Breakdown use?
*Winner chosen on March 19, 2026. Big congrats to our previous winner, Sandy 🥳
🤓 Apply This
Ready to get a quick win first thing Monday morning? Open your website and locate where you describe *exactly* what your offer is. If you're using vague phrases like "innovation platform" or "growth accelerator," consider identifying a relevant category your buyers already understand. Then add your twist. Until next time, happy Fri-yay!
P.S. I know sooooo many people (myself included) have been burned by online courses. A course is usually a letdown packed with mind-numbing theory, 47 hours of prerecorded video lessons, and little-to-no actionable steps. That's an existing category I didn't want to be lumped into. And *that's* why I was so deliberate about making sure PAINKILLER was categorized as a messaging system—not a course.
A system is a repeatable, step-by-step process crafted to expedite outcomes. So in this case, system = known category. Messaging = unique twist. Need help on properly positioning your product? Check out the messaging system used by 635+ smart entrepreneurs >
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