🤔 Random thought... Parallel parking should count as a life skill on your resume.
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Set a reference point for how much is "normal" to buy.
🧠 Brainy Breakdown
KFC's $1 fries chips were a great deal. But the promo ran for years and had gone stale. Ogilvy was hired to make the campaign fresh—without changing the product or price. So they tested 90 different ways to say "$1 chips." The winner? A deal so good you can only buy 4.
When you give customers a reference point, it becomes the baseline they compare everything else to. Without it, someone might grab 1… or none. But add "limit 4," and suddenly 4 becomes the natural benchmark. That's why sales of chips jumped 56% compared to the previous year. And sales for exactly 4 orders of chips shot up 84%.
🎉 One-click Quiz
Now you know the tip, but do you know *why* it works? Put your brain to the test and enter for a chance to winWallet-Opening Words (value $129). 🎁 All you've gotta do is answer this question correctly:
Which buyer psychology technique does this week's Brainy Breakdown use?
*Winner chosen on March 12, 2026. Big congrats to our previous winner, Jordana 🥳
🤓 Apply This
Ready to get a quick win first thing Monday morning? Put a reference point on your offer, like "limit 3 per customer," "buy 6 for your team," or "most people grab 2." When buyers know what's "normal," they stop asking if they should buy and start asking how much to buy. Until next time, happy Fri-yay!
P.S. This psychological principle isn't limited to saying "max 4 per person" or "buy 18 Snickers bars." You can use it for pricing, like I do on the PAINKILLER sales page.
When $3,800 sits right next to $475… Suddenly, $475 feels like a steal. Funny how science-backed techniques work, right?
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