Hello, GrowthHackers!

Welcome to your daily unfair advantage.

Every morning, we cut through the noise to bring you sharp insights, fast news, and fresh sparks to light up your brain and fuel your hustle. From scrappy hacks to big tech moves, AI shifts to culture flips this is your intel to stay ahead, move fast, and break boring.

Think of it as your growth-fueled espresso shot.
Short. Smart. Addictive.

Let's dive in.👇

Quick Hits

More CEOs envision hiring than firing due to AI
(AI entering its "coworker, not replacement" era.)
Bigfoot, 'Distorted Face,' and Six More New Emoji Coming to Your iPhone
(Communication evolving one chaotic emoji at a time.)
Why direct traffic in GA4 isn't what it looks like
(Direct traffic: the internet's biggest mystery.)

Joke of the Day

Why does GA4 call everything "direct traffic"?
Because even analytics sometimes says, "I honestly don't know."

What's New in Growth Hacking/Growth Marketing?

Strategies

Marketers Report Highest Rates Of AI 'Brain Fry'
A recent study in the Harvard Business Review explores a phenomenon termed "brain fry," a type of mental fatigue linked to increased AI usage. The research highlights that marketing professionals experience the highest levels of this condition.
Google: You Can Disavow Entire TLDs Like .XYZ With Domain Directive
Google's John Mueller has introduced a groundbreaking tool for link management: a domain directive capable of disavowing entire Top Level Domains. He emphasized the importance of using this powerful feature with care.
X quietly adds option to block Grok from editing uploaded media
X has unveiled a new feature in the app's image upload settings, giving users the power to protect their uploaded media from being altered by the Grok artificial intelligence bot. This ensures that their original images remain intact and free from any modifications.
Instagram, LinkedIn and Threads engagement declined in 2025
Over the past year, the digital landscape has shifted, as confirmed by Buffer's data. Engagement on Instagram, LinkedIn, and Threads has declined, while Facebook, Pinterest, and TikTok are seeing steady increases. Notably, X posts have surged, capturing significant attention.
How AI Is Reshaping Who Gets Recommended: Marketing In The Eligibility Era
Explore the dynamic world of marketing, where AI is revolutionizing decision-making in advertising and beyond. As artificial intelligence transitions from a simple tool to a key influencer, it opens up innovative avenues, turning visibility into opportunity and reshaping the future of strategic choices.
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People

Yann LeCun's AMI Labs raises $1.03 billion to build world models
A new venture, cofounded by Turing Prize winner Yann LeCun after leaving Meta, has raised $1.03 billion, with a pre-money valuation of $3.5 billion. The company focuses on developing AI systems that learn from reality.

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What's New in Artificial Intelligence (AI)

WordPress Releases Updated AI Experiments Plugin
The AI Experiments plugin for WordPress empowers users to seamlessly integrate advanced AI capabilities into their websites.
3 AI Search Changes Every Marketer Needs A Plan For In Q2
AI search has revolutionized the way users discover, engage with, and convert on your platform. Let's dive into the Q1 data insights and strategize for a successful Q2.